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Ola Electric’s Genius Move: Subsidy Cut? No Problem!
Despite the PM e-Drive subsidy cut, Ola Electric keeps scooter prices steady with bigger discounts. Discover how you can still save big on your next EV!
arbaz2-Apr-25 11:03 AM
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Ola Electric’s Genius Move: Prices Stay Low Despite Subsidy Cut—But for How Long?
The electric vehicle (EV) market in India is buzzing, and Ola Electric is stealing the spotlight. On April 1, 2025, the Indian government slashed the PM e-Drive subsidy for electric two-wheelers from ₹10,000 to ₹5,000 per vehicle—a change that could’ve driven electric scooter prices through the roof. But Ola Electric flipped the script. By ramping up discounts, the company has kept the effective ex-showroom prices of most Ola S1 models unchanged, proving that a subsidy cut doesn’t have to mean higher costs for buyers.
At EVINDIA, we’re all about digging into the details. From Ola Electric to Ather, Bajaj, and Hero Electric, we deliver unmatched coverage of EV brands in India. Let’s break down Ola’s bold pricing strategy and what it means for you.
How Ola Electric Outsmarted the Subsidy Cut
Ola Electric didn’t flinch when the subsidy dropped. Instead, they increased discounts by up to ₹5,000 on most models, ensuring that buyers still pay the same effective price. Here’s a quick example:
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Before April 1: The S1 (GEN 3) Pro+ (4 kWh) had an ex-showroom price of ₹169,999. With a ₹10,000 subsidy and ₹17,000 discount, you paid ₹142,999.
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After April 1: The subsidy fell to ₹5,000, but Ola boosted the discount to ₹22,000. Do the math: ₹169,999 - ₹5,000 - ₹22,000 = ₹142,999. Same price, different strategy.
This trick holds true for most of the Ola S1 lineup. The only outlier? The S1 (GEN 2) Air, where the effective price crept up from ₹74,999 to ₹79,999 since Ola didn’t fully offset the subsidy cut. Still, with discounts hitting ₹42,500 on some models, Ola Electric is keeping electric scooters affordable in India.
All 12 Ola S1 Models: Prices and Discounts Revealed
We’ve got the full scoop at EVINDIA. Here’s a comprehensive table of all 12 Ola S1 models, showing effective prices and discounts before and after the subsidy cut. Data comes straight from Ola Electric’s booking site:
|
Model
|
Effective Price (Till March 31)
|
Effective Price (From April 2)
|
Discount (Till March 31)
|
Discount (From April 2)
|
|---|---|---|---|---|
|
S1 (GEN 3) Pro+ (4 kWh)
|
₹142,999
|
₹142,999
|
₹17,000
|
₹22,000
|
|
₹119,999
|
₹119,999
|
₹25,000
|
₹30,000
|
|
|
₹85,999
|
₹85,999
|
₹17,000
|
₹22,000
|
|
|
₹67,999
|
₹67,999
|
₹22,000
|
₹27,000
|
|
|
₹104,999
|
₹104,999
|
₹20,000
|
₹25,000
|
|
|
₹109,999
|
₹109,999
|
₹25,000
|
₹30,000
|
|
|
₹74,999
|
₹79,999
|
₹42,500
|
₹42,500
|
|
|
₹74,999
|
₹74,999
|
₹15,000
|
₹20,000
|
|
|
₹59,999
|
₹59,999
|
₹20,000
|
₹25,000
|
|
|
₹89,999
|
₹89,999
|
₹20,000
|
₹25,000
|
Note: Prices and discounts may change—check Ola’s site for the latest.
This table isn’t just data—it’s your roadmap to savings. At EVINDIA, we go beyond headlines to give you the clearest picture of Ola Electric’s pricing and how it stacks up across EV brands in India.
Why This Matters for Buyers and the EV Market
Ola Electric’s discount hike isn’t just a quick fix—it’s a game-changer:
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Affordable EVs: Even with less government support, Ola keeps electric scooter prices within reach.
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Competitive Edge: This move puts pressure on rivals like Ather and TVS to match Ola’s pricing strategy.
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Buyer Bonus: Bigger discounts mean more savings—perfect for India’s price-conscious riders.
But there’s a flip side. Ola’s margins might shrink if these discounts stick around too long. If production costs climb or competitors fight back, these deals could vanish. That’s why staying updated with EVINDIA is key—we track subsidy cuts, discounts, and electric scooter prices so you don’t miss out.
EVINDIA: Your EV Insider
We’re not just another site. EVINDIA brings you in-depth, real-time insights on Ola Electric and every major EV brand in India. Our detailed breakdowns—like the table above—set us apart. Want more? Join our WhatsApp group or follow us on Instagram for:
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Live updates on subsidy changes and EV pricing.
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Exclusive scoops on Ola Electric and beyond.
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Tips to snag the best deals on electric scooters.
Join our Whatsapp community for exclusive offers now and ride smarter with EVINDIA!
Don’t Wait—Grab These Deals Before They’re Gone
Ola Electric’s response to the subsidy cut is a golden opportunity. With effective prices holding steady on models like the Ola S1 Pro and S1 X, you can still score big savings. Visit Ola Electric’s booking site to check out the lineup—but act fast. In the EV world, today’s discounts could disappear tomorrow.