Ola January Offers: ₹20k Off Roadster & New S1 ‘Gen 3’ Prices Revealed

If December was about clearing inventory, January is about setting a new baseline. Ola Electric has kicked off 2026 not just with discounts, but with a quiet yet significant revelation in its official price list: the explicit mention of "3rd Gen" across its core scooter lineup.

While the market was anticipating a gradual transition, the January offer document lists "3rd Gen" variants for both the S1 Pro and S1 X series, accompanied by aggressive discounts of up to ₹20,000 on the Roadster motorcycle series.

Here is the deep dive into Ola’s January strategy, the new "Gen 3" pricing, and what it means for buyers.

Full January 2026 Price & Offer Table

(Note for readers: "Effective Price" includes the cash discount mentioned)

The "Gen 3" Scoop: A Refresh Hiding in Plain Sight

The biggest takeaway from the January list isn't just the price cuts—it's the nomenclature. The document lists the Ola S1 Pro Plus 3rd Gen and S1 X 3rd Gen, signalling that Ola has likely moved its production line entirely to the updated platform.

The Premium "Gen 3" Offers:

• Ola S1 Pro 3rd Gen (4kWh): Discounted by ₹10,000. Effective Price: ₹1,39,999.

• Ola S1 Pro 3rd Gen (3kWh): Discounted by ₹10,000. Effective Price: ₹1,19,999.

• Ola S1 Pro Plus 3rd Gen (5.2kWh): No Discount. Price holds at ₹1,74,999.

👉  EV Guru Insight

The fact that the top-spec 5.2kWh S1 Pro Plus has zero discounts is a strategic signal. Ola is positioning this as the "no-compromise" flagship. By discounting the 4kWh and 3kWh models, they are creating a funnel: value seekers grab the 4kWh @ ₹1.39L, while performance enthusiasts pay full premium for the 5.2kWh. If you want the absolute best range, don't expect price drops soon.

Roadster Series: The Aggressive "Land Grab"

The electric motorcycle segment is the next frontier, and Ola is using a classic "loss leader" strategy to dominate it early. The Roadster X series sees the highest flat discount in the entire portfolio.

The Deal:

• Roadster X Plus (9.1 kWh): Flat ₹20,000 Off. Effective Price: ₹1,69,999.

• Roadster X Plus (4.5 kWh): Flat ₹20,000 Off. Effective Price: ₹1,14,999.

• Roadster X (4.5 kWh): Flat ₹20,000 Off. Effective Price: ₹1,09,999.

👉 EV Guru Insight

Why a massive ₹20k cut on a new product? This is "Cost of Customer Acquisition." Electric motorcycles (unlike scooters) still face skepticism regarding range and form factor. By dropping the entry price to roughly ₹1.10 Lakh, Ola is removing the "risk premium" for early adopters. They want Roadsters seen on the streets now to build visual confidence before competitors like Ultraviolette or Royal Enfield’s EV arm expand.

Mass Market: S1 X 3rd Gen defending the fort

In the budget segment (<₹1 Lakh), the battle is fierce. The January offers ensure Ola remains the price leader against the TVS iQube and Ather Rizta.

• Ola S1 X 3rd Gen (2kWh): With a ₹5,000 discount, the effective price hits ₹84,999.

• Ola S1 X 3rd Gen (4kWh): Discount of ₹7,500. Effective Price: ₹1,12,499.

This pricing strategically undercuts the petrol 125cc scooter market, keeping the "ICE-to-EV" migration funnel open..

👉 Final decision :

Should you buy in January?

YES, if you are eyeing the Roadster or the S1 Pro.

The ₹20,000 drop on the Roadster is likely a limited-time push to clear initial batches or boost Q4 numbers. Similarly, getting a "3rd Gen" S1 Pro 4kWh at ₹1.39 Lakh is excellent value given the hardware maturity over Gen 2.

However, if you want the absolute top-spec 5.2kWh battery, there is no monetary incentive to rush—Ola is holding that price firm.

👉 Stay tuned to EVINDIA for more updates on what "3rd Gen" hardware changes entail as we get our hands on the new units.