Ather Energy Price Hike Alert: Scooters to Get Costlier from January 1, 2026

If you have been looking an electric scooter for the new year, you might want to advance your purchase to this week. Ather Energy, one of India’s leading electric two-wheeler manufacturers, has officially announced a price hike across its entire scooter lineup, effective from January 1, 2026.

The company confirmed that prices for its popular 450 Series and the family-oriented Rizta will increase by up to ₹3,000.

Why is Ather Increasing Prices?

According to the official statement released today, the price revision is a result of macroeconomic factors. The company cited the rising global costs of raw materials, foreign exchange (forex) fluctuations, and increased prices of key electronic components as the primary drivers for this decision.

Last Chance to Save: The ‘Electric December’ Offer

While the price hike is imminent, Ather is pushing for strong year-end sales by offering customers a chance to lock in current prices before the 2026 revision.

Under its ongoing ‘Electric December’ campaign, buyers in select cities can avail benefits of up to ₹20,000. This makes the effective price difference between buying now versus in January significantly higher than just the ₹3,000 hike.

Current December Incentives Include:

• Extended Warranty: A complimentary 8-year extended battery warranty (Eight70™).

• Financial Benefits: Instant credit card EMI discounts and cash incentives.

• Financing: Support from a multitude of financing partners.

Ather Rizta Crosses Major Milestone

The announcement comes on the heels of a significant achievement for the brand. The Ather Rizta, positioned as the company's first family scooter, has crossed the 2 lakh sales milestone.

Designed for practicality, the Rizta has gained popularity in newer markets due to its massive 56-litre storage (including a unique frunk), wide seat, and safety features like SkidControl™ and Fall Safe™. During the recent Ather Community Day 2025, the company also announced a major upgrade for the Rizta Z, which now features touchscreen functionality.

Where to Buy?

Customers looking to beat the price hike can book their scooters at Ather Experience Centres across India. Additionally, to facilitate easier access, Ather scooters are available for purchase online via Amazon and Flipkart.

The Verdict for Buyers

With the price hike of ₹3,000 kicking in on New Year's Day, combined with the expiration of December offers worth up to ₹20,000, prospective buyers stand to lose significant value by waiting until January.

Key Takeaways:

• New Price: Effective Jan 1, 2026.

• Hike Amount: Up to ₹3,000 depending on the model.

• Current Offer: Benefits up to ₹20,000 valid until December 31, 2025.