Tata Nexon Becomes India’s No. 1 Selling Car in September 2025; Introduces ADAS Safety Technology and Exclusive Red #DARK Edition
Tata Motors Passenger Vehicles (TMPV) today announced a major milestone for the Nexon, which has emerged as India’s No. 1 selling car in September 2025. This achievement, reflecting immense customer trust and preference, is being celebrated with the introduction of the Advanced Driver Assistance Systems (ADAS) across the Nexon lineup and the launch of the striking Nexon Red #DARK Edition.
The Nexon, which was the first car in India to achieve a 5-star safety rating, continues to lead the safety revolution as the only SUV with dual 5-star ratings from both GNCAP and BNCAP. The addition of ADAS further elevates the Nexon’s safety credentials, making it a unanimous choice for Indian customers.
ADAS Technology: Enhancing Driver Awareness and Safety
The Nexon now features an advanced suite of active safety technologies that enhance driver awareness, improve reaction time, and actively help prevent potential collisions, ensuring safer journeys for everyone on the road.
Key ADAS features integrated into the Nexon lineup include :
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Autonomous Emergency Braking (AEB) : Automatically applies brakes if the driver fails to react in time to avoid an accident.
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Forward Collision Warning (FCW): Provides audio-visual alerts to warn the driver of potential front-end impacts.
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Lane Keep Assist (LKA): Provides gentle steering corrections to maintain discipline within the lane.
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Lane Centering System (LCS): Helps keep the vehicle precisely centered within its lane.
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Lane Departure Warning (LDW): Alerts the driver in case of unintentional lane drift.
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Traffic Sign Recognition (TSR): Detects and displays important road signs for driver awareness.
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High Beam Assist (HBA): Automatically adjusts headlights for optimal night visibility.
Exclusive Red #DARK Edition Launched
To mark its recent success, Tata Motors has launched the exclusive Red #DARK Edition, available across petrol, diesel, and CNG powertrains, starting at ₹12.44 lakh (Ex-Showroom). This edition enhances the Nexon’s premium appeal with unique styling and an exclusive user interface for both the infotainment system and the instrument cluster.
Design Highlights of the Red #DARK Edition :
|
Category |
Features |
|
Exterior |
Finished in exclusive Atlas Black paint. Features a #DARK mascot with red lettering, along with a piano black grille surround, roof rails, and skid plates for a stealthy look. |
|
Interior |
Features a premium Granite Black cabin with contrasting red highlights, including red accents on the dashboard and center console. |
|
Seating & Comfort |
Includes red leatherette ventilated front seats with diamond quilting and contrast red stitching, #DARK-embroidered headrests, premium material finishes, and a rear sunshade. |
New Nexon Pricing (Ex-Showroom in Lakhs)
The expanded Nexon portfolio, featuring ADAS and the Red #DARK Edition, is priced as follows :
|
Persona |
ESP in ₹ (Lakhs) |
|
Fearless +PS DCA ADAS |
13.53 Lakhs |
|
Red #DARK Petrol MT |
12.44 Lakhs |
|
Red #DARK Petrol DCA with ADAS |
13.81 Lakhs |
|
Red #DARK CNG MT |
13.36 Lakhs |
|
Red #DARK Diesel MT |
13.52 Lakhs |
|
Red #DARK Diesel AMT |
14.15 Lakhs |
Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., commented on the achievement: “Building on this strong foundation, the Nexon has become the No. 1 selling car in India in September 2025. A major milestone that reflects the trust and preference of customers across the country. With the introduction of the Red #DARK Edition and advanced safety technologies, the Nexon continues to cater to every lifestyle.” He also noted that recent GST amendments further strengthen the vehicle’s value proposition.
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