Ola Electric Launches Holi Mahotsav: Roadster Range Now Starts at ₹79,999

In a massive move to disrupt the entry-level commuter segment, Ola Electric has announced its Holi Mahotsav campaign, bringing the prices of its electric motorcycles to a direct parity with petrol-powered bikes. The highlight of the announcement is the new starting price for the Ola Roadster X, which is now available for just ₹79,999.

This festive campaign aims to accelerate the shift toward electric mobility by making high-performance EVs more accessible to the masses.

Ola Roadster X and X+ New Festive Pricing

Under the Holi Mahotsav, Ola has revised the pricing across its Roadster portfolio to challenge the dominance of 100-125cc ICE (Internal Combustion Engine) motorcycles.

What is the ‘Muhurat Mahotsav’?

In addition to the revised price list, Ola Electric is introducing a unique Muhurat Mahotsav for a limited period of two days. During this window, the company will open 90-minute ‘Shubh Muhurat’ slots where customers can grab limited units at exclusive prices revealed only during the live window.

Additional Benefits: 8-Year Warranty & Insider Discounts

Ola is not just stopping at price cuts. To build further consumer confidence in battery longevity, the company is offering:

• Extended Warranty : An 8-year extended warranty on the S1 Pro (3 kWh & 4 kWh) and S1 Pro+ (4 kWh) models purchased during the offer period.

• Ola Insiders Exclusive : Existing members of the Ola Insiders community (a group of over 1 million users) will receive an additional ₹5,000 discount over and above the festive offers.

The Shift to "Smart Default"

An Ola Electric spokesperson commented on the launch, stating that at ₹79,999, electric motorcycles are no longer just a "premium alternative" but are now the "smart default" for Indian commuters. By matching the price point of popular petrol bikes, Ola expects a significant surge in adoption during the Holi season.

With the Roadster range offering better technology, lower running costs, and now a competitive entry price, the competition in the Indian two-wheeler market is set to intensify this March.