Ather Energy Goes Global: 'Rizta' Family Electric Scooter Launched in Sri Lanka
Indian EV giant Ather Energy has officially expanded its international footprint by launching its family-oriented electric scooter, the Ather Rizta, in Sri Lanka. Unveiled at the prestigious Colombo Motor Show 2025, this move cements Ather's commitment to the South Asian market following its entry into the island nation in December 2024.
Ather Rizta Sri Lanka Price & Variants
The Ather Rizta is positioned as a premium yet practical solution for Sri Lankan families.
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Starting Price : LKR 6,99,999 (Approx. ₹2.04 Lakh) for the base 'S' variant.
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Availability : Bookings are open immediately through Ather’s authorized distributor, Evolution Auto Pvt. Ltd.
Key Features: Why the Rizta Suits the Sri Lankan Market
The Rizta is marketed as a "family-first" scooter, bringing specific utility features that differentiate it from the sportier 450X previously launched in the region.
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Massive Storage : A segment-leading 34-litre under-seat storage capacity, ideal for grocery runs and daily utility.
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Safety Tech : Equipped with SkidControl™ technology to prevent skidding on gravel, sand, or wet roads—a crucial feature for Sri Lanka's diverse terrain.
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Smart Connectivity : The top-spec Z variant features a 7-inch TFT dashboard with integrated Google Maps, music control, and call alerts.
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Comfort : The largest seat in its segment, designed specifically for pillion comfort.
Rapid Expansion: 40 Experience Centres in 11 Months
One of the most significant aspects of this launch is the speed of Ather's infrastructure growth.
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Network Growth : Since entering the market in late 2024, Ather has scaled to 40 Experience Centres across Sri Lanka.
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Charging Infrastructure : The company is actively installing Ather Grid fast chargers, addressing range anxiety for local buyers.
The "Evolution Auto" Partnership
The launch is executed in partnership with Evolution Auto Pvt. Ltd., Ather's exclusive distributor in Sri Lanka. This collaboration has been pivotal in navigating local market regulations and rapidly setting up a service network that rivals established legacy players.
Why This Matters for the EV Industry
Sri Lanka serves as Ather Energy's second international market after Nepal. This aggressive expansion signals a shift in strategy for Indian EV OEMs, moving from domestic dominance to becoming global export hubs. With the Rizta, Ather is targeting the mass-market "family segment" internationally, moving beyond the niche enthusiast crowd targeted by the 450 series.