Ather Energy Doubled Retail Presence: 700 Experience Centres Fuel 18.7% Market Share

Ather Energy has officially doubled its retail footprint in FY26, crossing the milestone of 700 Experience Centres across India. This aggressive expansion, particularly into Tier-2 and Tier-3 cities, has propelled the company’s market share to a record 18.7%.

Leading electric two wheeler manufacturer Ather Energy has announced a massive scale up of its retail operations, doubling its network from 351 centres in March 2025 to 700 Experience Centres (ECs) by April 2026. This "Middle India" focused strategy has resulted in nearly 2X market share gains, cementing Ather’s position as a dominant force in the Indian EV transition.

The "Rizta" Effect: Driving Mass Market Adoption

The primary catalyst for this growth has been the Ather Rizta, the brand's first dedicated family scooter. Since its debut, the Rizta has surpassed 2.8 lakh units in sales, successfully unlocking demand in segments previously dominated by internal combustion engine (ICE) scooters.

While the Ather 450 performance series remains a favorite for enthusiasts, the Rizta has allowed Ather to penetrate deeper into "Middle India" and the "Rest of India" markets, where utility and comfort are top priorities for buyers.

Strategic Expansion into Tier-2 and Tier-3 Cities

Ather’s FY26 strategy pivoted toward a more balanced national footprint. By moving beyond its traditional stronghold in South India, the company has seen significant momentum in emerging markets.

"The last year has been about scaling our retail footprint as a key lever for growth," said Ravneet Singh Phokela, Chief Business Officer at Ather Energy. "The expansion in Middle India has been particularly aggressive, allowing us to target new geographies and segments which have led to strong volume gains."

Strengthening the EV Ecosystem: Service and Charging

Ather isn't just selling scooters; it's building the infrastructure to support them. To ensure a seamless ownership experience, the company has hit two other major milestones:

• 500 Authorized Service Centres: Providing reliable after sales support in every city of operation.

• 4,357 Charging Points: The Ather Grid remains India’s largest two wheeler fast charging network, including both fast charging and neighborhood points.

Ather Energy FY26 Performance at a Glance

Future Outlook

With a market share of nearly 19% and a retail network that has doubled in just 12 months, Ather Energy is well positioned for the upcoming quarters. The company indicates that there is still significant "headroom for growth" as it continues to displace traditional petrol scooters across the country.