TVS Goes Electric at EICMA 2025: Unveils eFX three o, M1-S Maxi-Scooter, and TVS X

In a landmark debut, TVS Motor Company has announced its powerful entry into the European market, showcasing a stunning lineup of new electric Vehicles at the prestigious EICMA 2025 show.

TVS Motor Company (TVSM) has made a spectacular first-ever appearance at EICMA 2025, the world's largest two-wheeler exhibition. The Indian manufacturing giant commanded the show floor, revealing a bold new product portfolio, confirming its European expansion plans, and showcasing next-generation rider technology.

The debut, backed by a £200 million investment in the resurgent Norton brand, signals TVS's ambition to become a dominant global player.

TVS Unveils New Bikes and Scooters in Electric form

The highlight of the event was the unveiling of six new products, demonstrating TVS's prowess in both performance and electric mobility. The new lineup includes:

• TVS eFX three o : The company's most powerful electric motorcycle concept to date, aimed at the modern urban rider.

• TVS M1-S : TVS's first-ever electric maxi-scooter, engineered for global urban riders.

• TVS X : The "born electric," lean, and aerodynamic machine, packed with segment-first innovations.

TVS Announces Major European Expansion

TVS Chairman Sudarshan Venu confirmed the company's roadmap for serving customers in Europe. This aggressive expansion will begin soon, with specific launch timelines for the new models:

• The electric duo, the TVS X and TVS M1-S, are scheduled for a European launch by the end of 2026.

This move solidifies TVS's transformation into a global brand, with 35% of its revenue already coming from outside India.

Next-Gen Tech: AR Helmets and Connected EVs

Beyond the new models, TVS also revealed new technology focused on enhancing the rider-machine connection:

• AR-Enabled HUD Helmets :

In partnership with Swiss startup Aegis Rider, TVS unveiled a smart helmet with a Heads-Up Display (HUD). It uses AR technology to show navigation, hazard alerts, and call notifications without distracting the rider.

• Android Auto Integration :

The TVS X console will feature Android Auto, allowing for wireless pairing, smart navigation, and hands-free calling via Google Assistant.

• Smartwatch Connectivity :

The TVS iQube electric scooter will now integrate with a special edition smartwatch, providing real-time vehicle status, battery insights, and safety alerts directly on the rider's wrist.

A New Chapter for TVS and Norton

Adjacent to the main pavilion, the revived new Norton range was also on display. TVS's massive investment has prepared the legendary 127-year-old brand to "redefine premium motorcycling" for a new generation.

TVS Motor's EICMA 2025 debut is more than just a product launch; it's a powerful statement of intent. By showcasing advanced electric vehicles, next-gen technology, and a clear plan for Europe, TVS is positioning itself as a global leader in the future of mobility.