Tata Curvv Gets Premium ‘Executive’ Update; Focus Shifts to Rear Seat Comfort

Tata Motors has announced a significant update for its Curvv and Curvv.ev SUV Coupé lineup, introducing new "Executive features" aimed at enhancing in-cabin luxury, particularly for rear-seat passengers. This 2025 model refresh adds a host of premium comfort features, making a stronger case for the Curvv in the competitive mid-size SUV segment.

The update focuses on creating a more indulgent and comfortable experience, especially for those being chauffeured.

What’s New in the Tata Curvv ‘Executive’ Update?

Tata has focused on practical luxury. The key additions for the new Curvv and Curvv.ev variants include :

• R-Comfort® Seats : A first in India, these rear seats feature passive ventilation to enhance comfort over long journeys.

• Serenity Screen : Integrated rear passenger window sunshades.

• Premium Interior Finish : The cabin gets a new White Carbon Fibre finish on the dashboard and a lighter 'Lalitpur Grey' theme with plush Benecke-Kaliko leatherette seats.

• TwinZone Climate Concierge : An advanced new climate control system.

• EasySip Cup Docks : Redesigned cup holders in the rear armrest.

The electric Curvv.ev gets two additional exclusive features : A PureComfort Rear Co-Passenger Footrest and an ErgoWing Headrest, further solidifying its premium positioning.

New Tata Curvv Executive: Price and Availability

These new luxury features are available now on the upper-tier "personas" of the Curvv.

• Tata Curvv (ICE) : Available on all 'Accomplished' personas, with prices starting at ₹14.55 Lakhs (Ex-showroom).

• Tata Curvv.ev : Available on 'Accomplished' and 'Empowered' personas, with prices starting at ₹18.49 Lakhs (Ex-showroom).

A Reminder on the Curvv's Core Features

This update builds on an already strong package. The Tata Curvv is built on the advanced ATLAS (ICE) and acti.ev (EV) architectures.

It continues to offer a distinctive SUV Coupé design and a feature list that includes :

• Top-Tier Safety : A 5-star Bharat NCAP safety rating and Level 2 ADAS.

• Practicality : A massive 500L boot and a gesture-activated powered tailgate.

• Technology : A 31.24 cm (12.3") Cinematic Touchscreen by HARMAN with a 9-speaker JBL sound system.

• Powertrains : A multi-powertrain strategy includes the Hyperion GDI, 1.2L Revotron Petrol, and 1.5L KryoJet Diesel engines.

This move by Tata Motors directly targets competitors by enhancing rear-seat comfort, a key decision-making factor for many buyers in the segment.