MG SELECT and Gaurav Gupta Bring Haute Couture to the Road with Limited-Edition M9 and Cyberster

In a striking intersection of high fashion and automotive engineering, luxury brand channel MG has officially unveiled the MG M9 and Cyberster Couture Editions. Created in collaboration with internationally acclaimed couturier Gaurav Gupta, the bespoke luxury vehicles made their debut at the Jio World Convention Centre in Mumbai during the grand showcase of Gupta’s latest couture collection, Light Song.

The collaboration marks India’s first-ever couture-edition luxury vehicles, pushing the boundaries of automotive personalization and translating runway craftsmanship directly onto the road.

From the Runway to the Road: The ‘Light Song’ Showcase

Gaurav Gupta’s Light Song collection—developed over nine months by more than 200 artisans across 6,000 hours of hand craftsmanship—featured over 70 distinct looks spanning bridal couture, menswear, and cocktail wear. As the Official Automobile Partner of the showcase, MG SELECT not only integrated the Cyberster directly onto the runway to extend the narrative into motion but also introduced two collector-grade vehicle interpretations.

Speaking on the partnership, Milind Shah, Head - MG SELECT, JSW MG Motor India, stated:

“We believe the future of luxury lies in creating experiences that people connect with emotionally. The MG M9 and Cyberster Couture Editions are a celebration of that belief. They bring together the artistry of couture to create vehicles that are as expressive as they are innovative.”

Design Philosophy: The Serpent Infinity Motif

The bespoke MG M9 and MG Cyberster reinterpret automotive aesthetics through an haute couture lens. Both vehicles feature Gupta’s signature Serpent Infinity motif—a recurring symbol representing continuity, transformation, and quiet power.

Instead of traditional paint finishes and interior trim, the collaboration leverages embroidery artistry, tonal layering, and hand-finished detailing reminiscent of the silhouettes seen on the Light Song runway. The exterior and interior treatments create a dynamic sense of depth and movement that visibly shifts with changing light, mirroring the fluid behavior of high-end fabrics.

Designer Gaurav Gupta shared his perspective on the crossover:

“Every design begins with a vision of how people experience movement. With the MG M9 and Cyberster Couture Edition, we translated the craftsmanship and sculptural philosophy of couture into the world of luxury mobility. It represents a new benchmark where design, technology and artistry coexist.”

Exclusivity, Pre-Reservations, and Pricing Timeline

True to the ethos of haute couture, rarity is a core pillar of this release:

• Production Run: Strictly limited to 50 units each for both the MG M9 Couture Edition and the MG Cyberster Couture Edition.

• Availability: Distributed exclusively through MG SELECT channels.

• Pre-Reservations: Currently open for prospective buyers and luxury collectors.

• Price Announcement: Pre-reservations close on August 3, 2026, coinciding with the official price reveal.

The introduction of the M9 and Cyberster Couture Editions underscores a growing paradigm in the Indian luxury automotive segment: that modern luxury is an evolving, continuous craft extending far beyond traditional automotive specs.