MG SELECT Launches Couture Edition M9 and Cyberster in India
MG SELECT, the luxury arm of JSW MG Motor India, has priced the Couture Edition of the MG M9 at ₹84.94 Lakh and the MG Cyberster at ₹87.49 Lakh. Both limited-edition models, created in collaboration with couturier Gaurav Gupta, are capped at 50 units each and available exclusively through MG SELECT Experience Centres across 14 cities. Deliveries begin 10 August 2026.
Quick Summary
- MG M9 Couture Edition priced at ₹84.94 Lakh — a premium of approximately ₹5 Lakh over the standard M9 (₹79.95 Lakh)
- MG Cyberster Couture Edition priced at ₹87.49 Lakh — approximately ₹5 Lakh above the standard Cyberster (₹82.50 Lakh)
- Designed in partnership with Gaurav Gupta, featuring his signature Serpent Infinity motif rendered through hand embroidery and tonal layering
- Mechanically identical to the standard M9 and Cyberster — the Couture treatment is entirely cosmetic and interior-focused
- Production limited to 50 units per model, sold exclusively via MG SELECT Experience Centres in 14 cities
- Bookings open now at mgselect.co.in; deliveries start 10 August 2026
From Runway to Road: The Gaurav Gupta Collaboration
The partnership between MG SELECT and Gaurav Gupta has been building since early 2026, when an interpretation of the Cyberster appeared at the opening of Gupta's menswear flagship in New Delhi. The collaboration matured at the 'Light Song' couture showcase in Mumbai on 17 July 2026, where MG SELECT served as the Official Automobile Partner and unveiled both Couture Edition vehicles.
Both the M9 and the Cyberster carry Gupta's Serpent Infinity motif — a recurring design element in his couture work that represents continuity, transformation, and movement. The motif is applied through the same embroidery artistry and tonal layering techniques used in the 'Light Song' runway collection. The result, according to MG SELECT, is a surface treatment that shifts with light, producing visual depth similar to how fabric behaves on a garment.
The Couture Edition treatment is strictly cosmetic. Neither vehicle receives mechanical or powertrain upgrades. What buyers get is a bespoke interior and exterior finish that positions these vehicles as luxury collectibles rather than performance variants.
What's Included in the Couture Edition
The Couture Edition kit for both vehicles includes:
- Serpent Infinity motif applied through hand embroidery on interior surfaces
- Tonal layering and hand-finished detailing inspired by the 'Light Song' couture collection
- Custom upholstery with design elements that create a shifting visual effect under different lighting
- Exclusive badging denoting Couture Edition status
The company has not disclosed a detailed breakdown of every individual design element or material change, but the press statement emphasises that the detailing mirrors the craftsmanship standards of Gupta's runway pieces.
Pricing Breakdown
| Model | Standard Price (ex-showroom) | Couture Edition Price | Premium |
|---|---|---|---|
| MG M9 | ₹79.95 Lakh | ₹84.94 Lakh | ~₹5 Lakh |
| MG Cyberster | ₹82.50 Lakh | ₹87.49 Lakh | ~₹5 Lakh |
Both models are CBU (Completely Built Unit) imports. On-road pricing will vary significantly by city due to RTO charges, insurance, and applicable state-level taxes. Buyers should expect on-road figures to exceed ₹1 Crore depending on the state of registration.
Reservations are open at mgselect.co.in. For queries, buyers can contact the Elite Hub at mgselect@mgmotor.co.in or call 1800 57 00 000.
Specifications
Note: Both Couture Editions are mechanically identical to the standard models. Specifications below reflect the standard powertrain and battery configurations.
| Specification | MG M9 Couture Edition | MG Cyberster Couture Edition |
|---|---|---|
| Price | ₹84.94 Lakh (ex-showroom) | ₹87.49 Lakh (ex-showroom) |
| Body Type | Luxury MPV (6/7-seater) | 2-seat Convertible Roadster |
| Battery | 90 kWh lithium-ion | 77 kWh lithium-ion |
| Range (MIDC) | 548 km | 580 km |
| Motor Configuration | Single motor, FWD | Dual motor, AWD |
| Power | 242 bhp / 350 Nm | 510 PS / 725 Nm |
| 0–100 km/h | Not officially disclosed | 3.2 seconds |
| Top Speed | Not officially disclosed | 200 km/h |
| DC Fast Charging | 10–100% in ~90 min (160 kW) | 10–80% in ~40 min (144 kW) |
| AC Charging | 0–100% in ~10 hrs (11 kW) | Not officially disclosed |
| Doors | Standard | Scissor doors |
| Key Feature | Presidential captain seats (massage, heating, ventilation) | Retractable soft-top (10 seconds) |
| ADAS | Level 2 | Level 2 |
| Warranty | Lifetime HV battery (first owner), 3-year vehicle | Lifetime HV battery (first owner), 3-year vehicle |
| Couture Edition Units | 50 | 50 |
Market Comparison
The Couture Edition pricing pushes both vehicles into territory occupied by established luxury electric car marques. Here's how they compare against key alternatives:
| Parameter | MG M9 Couture Edition | MG Cyberster Couture Edition | BMW i4 | Mercedes-Benz EQS 580 |
|---|---|---|---|---|
| Price (ex-showroom) | ₹84.94 Lakh | ₹87.49 Lakh | ~₹72.50 – ₹77.50 Lakh | ~₹1.30 Crore+ |
| Body Type | Luxury MPV | Convertible Roadster | 4-door Gran Coupé | Luxury Sedan |
| Battery | 90 kWh | 77 kWh | 83.9 kWh | 107.8 kWh |
| Range | 548 km (MIDC) | 580 km (MIDC) | ~590 km (WLTP) | ~677 km (WLTP) |
| Power | 242 bhp | 510 PS | 340 PS | 523 PS |
| 0–100 km/h | N/A | 3.2 sec | 5.7 sec | 4.3 sec |
| Drivetrain | FWD | AWD | RWD | AWD |
| Limited Edition | Yes (50 units) | Yes (50 units) | No | No |
The M9 Couture Edition has no direct rival — there is no other all-electric luxury MPV in India at this price point. The Cyberster Couture Edition, meanwhile, is the only electric convertible roadster available in the Indian market, making direct comparisons difficult. The BMW i4 and Mercedes-Benz EQS 580 are listed here as reference points for the broader luxury EV segment.
What the Executives Said
Milind Shah, Head – MG SELECT, JSW MG Motor India:
> "The Cyberster and M9 have quickly become the most sought-after luxury EVs in their segment. By introducing a couture layer, we are building on that popularity with an offering that is both rare and collectible. It strengthens MG SELECT's business proposition by uniting proven demand with exclusivity, ensuring our luxury channel continues to establish itself as a curator of distinct experiences for discerning customers."
Gaurav Gupta, Couturier:
> "I've always believed that great design transcends categories. This collaboration with MG demonstrates how the principles of couture — craftsmanship, precision and emotional storytelling — can transform the way we experience luxury mobility. Together, we've created something that is as expressive as it is functional."
The Bottom Line
At a ~₹5 Lakh premium over their standard variants, the Couture Editions ask buyers to pay for exclusivity and designer craftsmanship rather than additional performance or range. With just 50 units per model and the backing of a recognised couture name, MG SELECT is betting on collectibility. For buyers already considering the M9 or Cyberster, the limited-run nature and Gaurav Gupta's involvement make these variants worth evaluating — but only if the bespoke aesthetic holds personal value beyond the spec sheet.