India’s EV Car Market Hits Record 15,295 Sales in July 2025; MG Windsor Dominates, Tata Leads Volume Game

India’s electric passenger vehicle (EV) market hit a historic milestone in July 2025 with 15,295 EVs registered, marking 91% YoY growth and a 10% MoM jump. EV penetration reached 4.6%, edging closer to the 5% benchmark, driven by rising model availability, improving charging infrastructure, and strong consumer confidence.

Tata Motors Retains Leadership, Powered by Punch, Nexon & Harrier EV

Tata Motors continued to lead the market with 5,972 units (39% share). The Punch EV and Nexon EV remained strong sellers, while the newly launched Harrier EV boosted Tata’s presence in the premium EV segment.

FY26 EV sales: 20,232 units.

Market share: 36.2% (down from 64.7% YoY due to rising competition)

MG Windsor Reigns as India’s Best-Selling EV

JSW MG Motor India delivered 5,013 units (33% share), with the MG Windsor and Windsor Pro continuing as India’s No.1 EV for 9 of the last 12 months.

• • Broader Windsor lineup + Windsor Pro
  • Higher local content in Comet EV
  • ZS EV repositioning in premium space

Market share growth: 30.5% (from 18.8% YoY)

Mahindra Scales Born-Electric Models: BE6 & XEV 9e

Mahindra registered 2,789 units, surging 435% YoY, driven by its next-gen born-electric SUVs. However, sales dipped 13% MoM, highlighting the need to scale production fast.

FY26 market share: 21.6%

Hyundai Creta EV Gives Brand a Second Chance

Hyundai sold 602 EVs, up 11% MoM, driven by the new Creta EV. The popular nameplate is helping Hyundai gain traction after the slow performance of Kona and Ioniq 5.

FY26 EV sales: 7x growth (low base)

Luxury EV Segment Sees Surge; Audi Plummets

• • BMW: 225 units (3x YoY)
  • Mercedes-Benz: 85 units (2x YoY, -11% MoM)
  • Audi: Only 1 unit (down 95% YoY), raising concerns over strategy

Key Insights & Market Analysis

• MG Windsor dominates model-level leadership; Tata retains volume leadership
• EV penetration nearing 5% signals mass adoption trend
• Festive season boost expected: With Tata and MG planning aggressive festive offers and Mahindra ramping BE platform production, the upcoming months could break the 20,000 EVs/month barrier.