The campaign, according to the firm, consists of a theme brand video, product films, print, and numerous on-ground activations.

Hero launches campaign “Make Way” for EV brand  VIDA

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The 'Make Way' campaign has been launched by Hero MotoCorp's EV brand <a href="https://evindia.online/company/vida-world" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);">VIDA</a> for their <a href="https://evindia.online/scooter" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);">electric scooter</a> VIDA V1. The campaign, according to the firm, consists of a theme brand video, product films, print, and numerous on-ground activations. The theme of the brand film, which stars Durga Gawde, Abhir Bhalla, Bhargsetu Sharma, and Ashay Bhave, is something that many traffic signs fail to detect. Furthermore, Wieden+Kennedy India conceptualised the ad. Chief creative officer of Wieden+Kennedy India, Santosh Padhi (Paddy), discussed the campaign and stated, "The brand video is a homage to the changemakers that made our world more meaningful, while we put VIDA V1 at the centre of our storylines. As these are some of the foundations the brand is based around, it was crucial for us to appear enthusiastic, effortless, and honest in both videos. The informal, candid, slice-of-life narrative was perfectly captured by both filmmakers.

“Make Way” for EV VIDA

Prashant

Ensuring convenience in charging electric vehicles, Mercedez-Benz India, the luxury car manufacturing giant has called for a common platform to offer real-time information of all available charging stations from different service providers.&nbsp; Mercedes-Benz India CEO and MD Santosh Iyer highlighted that the intended app will help enhance customer convenience and further push the adoption of electric vehicles in the country, PTI reported. Meanwhile, according to the report, in the interaction with PTI, Iyer further underlined the need of democratising India’s charging infrastructure "Today, if you buy an electric car, you need 3-4 different apps on your phone. What we are requesting the government is to come up with something like a UPI-based system, India is a leader in digital technology. However, when it comes to charging, there are still multiple apps,” citing Iyer, PTI reported. "They (apps) don't talk to each other...payment gateways are not in sync..if it can be solved the convenience of EVs will be next level," Iyer pointed out. Citing one example, he stated that Mercedes clients in Germany and many other areas of the world may pay for a range of services, including charging, using an app. "However, in India, we are unable to completely execute since there is no one charge point operator who can aggregate it. So this is the suggestion we keep making, make convenience the foundation of EV ownership," Iyer stated.&nbsp;Customers will switch to EVs if the system becomes more easy, but if it stays difficult they may opt out of the category, he added. He stated that the government must create a platform on which all aggregators must operate. He cited the recently introduced PM E-Drive Scheme as an indication of the government's continued strong support for the EV industry. According to Iyer, EV sales amounted to around 2.5% of total business sales last year.

"Today, if you buy an electric car, you need 3-4 different apps on your phone. What we are requesting the government is to come up with something like a UPI-based system": CEO 

Mercedes calls for a common platform 

Mercedes calls for a common platform offering real-time information on EV charging stations

Servotech Power Systems, an EV charger manufacturer, has received a contract from Bangalore Electricity Supply Company (BESCOM) to install 11 DC rapid EV charging stations. The update calls for Servotech to install public electric vehicle (EV) charging stations at 11 Regional Transport Office (RTO) locations throughout Karnataka to improve the charging infrastructure for electric vehicles and make it easier for EV owners to charge their vehicles in different parts of the state. Servotech will take charge of the complete project lifecycle, from planning and design to final installation. This will involve creating a comprehensive plan for installing EV charging stations at each RTO location while assuring optimal placement and capacity.&nbsp;The company will manufacture, build and test high-quality charging stations according to the stringent safety and performance requirements. In addition, Servotech will provide warranty support and manage all electrical connections and power supply arrangements. Sarika Bhatia, Director of Servotech Power Systems, stated, "We are building our green footprints in every state and region of India. With recent collaborations with ANERT and now BESCOM, our strong ambition to create an EV charging framework becomes stronger by the day, and we intend to expand our footprint in the future by cooperating with more Nodal Agencies and DISCOMs. Our efficient hardware and software solutions will enable dependable EV charging stations, responding to the rising demand for sustainable transportation choices.”

Servotech will install public electric vehicle (EV) charging stations at 11 RTO locations throughout Karnataka to improve the charging infrastructure for electric vehicles 

Servotech signs contract with BESCOM 

Servotech signs contract with BESCOM to install 11 Ev charging stations

To obtain an early mover advantage, Kazam, the EV charging station startup intends to expand the business beyond India to Southeast Asia. The company already holds and controls a sizeable market share in the Indian industry and is aiming to become global with its new initiative, TechCrunch reported on Monday. The Bengaluru-based business, which currently operates in Delhi and Pune and city managers in 4,000 postcodes throughout India, is expected to launch itself in Malaysia, Thailand, and Indonesia. The plan is a step taken under Kazam’s wider vision that was set after the company raised $8 million in funding in the Series A3 round held by Vertex Ventures Southeast Asia and India.&nbsp; According to co-founder and CEO of Kazam, Akshay Shekhar, the company also intends to expand further into the South Asian country by establishing a presence in new cities and developing fast chargers tailored for electric two- and three-wheelers—the segment that currently controls the majority of the country's EV market. At first, Kazam intends to use its current clientele to break into the Southeast Asian market. In India, Petroliam Nasional Berhad, often known as Petronas, is a client of the startup. The government of Malaysia owns an energy group that will assist Kazam in entering its homeland. In a similar vein, the co-founder of the firm told TechCrunch that they are in talks with automakers about expanding into Sri Lanka, Nepal, Indonesia, and eventually even African countries like Kenya and Uganda. Avaana Capital and Alteria Capital, two of Kazam's current investors, also took part in the all-equity round. Up to now, the business has raised $13 million. The business has about 160 employees and intends to bring on board product and development specialists to support the advancement of its fast chargers and increase market interoperability. At the moment, it internally conducts R&amp;D for its solutions and creates PCBs for its chargers. To cut costs, the firm, however, outsources the fabrication of hardware.

e Bengaluru-based business, which currently operates in Delhi and Pune and city managers in 4,000 postcodes throughout India, is expected to launch itself in Malaysia, Thailand, and Indonesia.

Kazam is all set to debut in Southeast Asia

Indian EV charging station startup Kazam is all set to debut in Southeast Asia

Bharat NCAP has given the Tata Nexon.ev a 5-star safety rating. For adult occupant protection, the electric SUV received 29.86 points out of 32, while for kid occupant safety, it received 44.95 points out of 49. The driver and passenger's head and neck were well-protected by the Nexon.ev in the frontal offset deformable barrier test. The passenger's chest displayed excellent protection, whereas the driver's chest only provided mediocre protection. With the exception of the driver's knees, which had sufficient protection, the lower body was well-protected. The head, neck, and torso of the front occupants demonstrated good protection in the side moveable deformable barrier test, with the exception of the chest area, which demonstrated sufficient protection. In the side pole impact test, the vehicle provided decent protection. The Nexon.ev received a dynamic child occupant protection score of 23.95 out of 24. It received a score of 9/13 for the vehicle evaluation and a 12/12 for CRS installation. The Nexon.ev's MR and LR versions are both subject to the rating.

. For adult occupant protection, the electric SUV received 29.86 points out of 32, while for kid occupant safety, it received 44.95 points out of 49.

Tata Nexon.ev receives  5-stars in safety test

Tata Nexon.ev receives  5-stars in safety test performed by Bharat NCAP

Prashant Sha

The energy-as-a-service company Yuma Energy, a joint venture between Magna and Yulu, began operations in February of this year by establishing its battery swapping stations around Bengaluru, Mumbai, and Delhi-NCR. Yuma Energy is aiming to deliver its swapping solution to more automobiles. In order to enable pay-as-you-go battery switching on their vehicles, the firm, which predominantly serves Yulu's low-speed <a href="https://evindia.online/bike" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">electric two-wheelers</a> as its captive demand, is aiming to onboard other OEMs. According to Yuma Energy's Managing Director and General Manager Muthu Subramanian, "We are in active conversations with OEMs and are looking to on-board them without a doubt in the next financial year." Subramanian travelled to New Delhi to commission two new switch stations at the Siri Fort Auditorium and Moolchand locations in the city as well as to announce the company's partnership with the Municipal Corporation of Delhi (MCD) and BSES Rajdhani Power. Yuma Energy is targeting to increase demand as more vehicles made by other OEMs enter its platform, even though it currently executes over 500,000 swaps monthly from its 120 touchpoints serving 125,000 customers, primarily gig workers using the Yulu <a href="https://evindia.online/scooter" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">e-scooters</a> for last-mile deliveries in these three metro cities. "We are looking at both the two- and three-wheeler segments, and we are talking to OEMs in these categories," Subramanian said at a media roundtable outside of the inauguration ceremony. As demand-centric sites and a power supply are required for the installation and operation of the swapping infrastructure, the company's relationship with the MCD and BSES Rajdhani Power will assist it in accelerating the deployment of its swap stations.&nbsp; According to Subramanian, the BSES's efforts to improve the EV charging infrastructure in New Delhi are admirable, and their assistance will help it accelerate its network growth. In contrast, the MCD is working tirelessly to build an ideal e-mobility environment in the nation's capital. "To optimise asset utilisation, we are chasing demand and carefully placing our swap stations. Instead of concentrating on the infrastructure for charging, we will keep putting our attention on battery changing,” he added. In Mumbai and Delhi-NCR, the firm is seeing an increase in demand for its pay-as-you-go battery switching option, with 15,000–20,000 swaps being requested daily. "Demand has significantly increased over the past six months, with our monthly cumulative average growing by a factor of five from 1 lakh to 5 lakh swaps across our network," Subramanian continued. By the end of 2023, Yuma Energy had set a goal of growing to about 500 stations, but it is now concentrating on increasing the number of swaps completed and treating this as its new criteria for network expansion. While the firm presently owns and runs the stations it has, it is looking at additional options including a franchise model to meet demand and expand into other Tier-2 and Tier-3 municipalities. The business is building its LFP batteries locally in Pune and anticipates that in the near future, the B2B fleet sectors will continue to drive the market for battery switching.

To enable pay-as-you-go battery switching on their vehicles, the firm, which predominantly serves Yulu's low-speed electric two-wheelers as its captive demand, is aiming to onboard other OEMs

Yuma Energy seeks more 2-3W OEMs

Yuma Energy seeks more 2-3W OEMs to increase its battery swap network

On Monday, the government would take legal action against <a href="https://evindia.online/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">electric vehicle</a> (EV) makers who refuse to repay incentives that they are said to have improperly earned under the Faster Adoption and Manufacturing of Electric Vehicles (FAME) II plan, a story of Economics Times reported. The corpus and structure of the third leg of the FAME phase-II programme, for which the Centre has allotted Rs 10,000 crore, are still being determined. Citing a representative the report stated, the businesses who improperly claimed incentives under FAME II would have to pay them back first. The government would only then think about releasing the blocked subsidies to them or enabling them to take part in the programme. The Ministry of Heavy Industries postponed the delivery of subsidies during the previous fiscal year after receiving anonymous letters suggesting that some firms were claiming subsidies without abiding by the Phased Manufacturing Plan (PMP) requirements, which are designed to increase local manufacturing. Revolt Intellicorp and Amo Mobility, which are owned by Rattan Enterprises, have decided to repay the funds they received under the FAME II programme, according to officials who spoke to ET. Some corporations have neglected to provide crucial information about their local supplier base, citing non-disclosure agreements (NDAs). Even though they have only received Rs 85 lakh thus far, Amo Mobility told ET that they passed on the subsidy of Rs 11 crore to guarantee broad adoption. They are hoping for a peaceful resolution to the situation. Seven companies—Hero Electric, Okinawa Autotech, Ampere EV, Revolt Motors, Benling India, Lohia Auto, and Amo Mobility—were handed collection warnings earlier this fiscal year for allegedly breaking local sourcing rules, totaling Rs 469 crore. Benling India has requested that the sum owed be taken out of any upcoming payments of subsidies. Invoking limitations imposed by non-disclosure agreements (NDAs), Hero Electric has denied to release documents concerning vendors.

Ministry of Heavy Industries postponed the subsidies in the previous FY after receiving letters suggesting that firms were claiming subsidies without abiding by the Phased Manufacturing Plan (PMP) requirements

OEMs may face legal actions

Wrongful incentive claims under FAME II may lead OEMs to face legal actions

The producer of auto parts Minda Corporation Ltd announced that a top automaker has awarded it a Rs 750 crore contract to develop battery chargers for <a href="https://evindia.online/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">electric vehicles</a>. According to a regulatory filing by Minda Corporation, the product would be produced in the Pune site of Spark Minda Green Mobility Systems, a wholly-owned subsidiary. The business did not, however, reveal the identity of the automaker from which it received the order. "The total worth of the order is Rs. 750 crore," it continued. The order is "a testament to Spark Minda's robust EV product portfolio and our focus on customer centricity," according to Minda Corporation Executive Director Aakash Minda. He continued, "This milestone underlines our commitment towards promoting sustainable mobility and our ability to adapt to the evolving demands of the global automotive industry." According to the business, approximately 20% of all orders secured during the previous fiscal year were for electric vehicles, and this initiative will further demonstrate Spark Minda's commitment to sustainable and interconnected transportation.

The product would be produced in the Pune site of Spark Minda Green Mobility Systems, a wholly-owned subsidiary

Minda Corporation sign EV charger deal

Minda Corporation receives EV battery charger order worth Rs 750cr

Lithium iron phosphate is becoming more popular as the go-to material for <a href="www.evindia.online" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(64, 64, 64);">EV</a> batteries as the car industry struggles to create more economical electric vehicles, whose batteries are their most expensive component. Concerns about the environment and international politics have contributed to the popularity of the chemical molecule known as LFP. Technology advancements have, however, also helped to close the performance gap with more widely used materials like nickel and cobalt. LFP, which was adopted by the leading EV company <a href="https://www.tesla.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(64, 64, 64);">Tesla</a> two years ago, has spurred renewed interest, particularly in the United States, where a number of local and foreign manufacturers have committed more than $14 billion in new manufacturing facilities. Two of the biggest automakers in the world, Toyota Motor and Hyundai Motor, have revealed intentions to equip their following vehicles with LFP batteries this week, but they have yet to mention any plans for the United States. A 2019 Nobel laureate for his work on lithium-ion batteries, Stanley Whittingham is a professor at Binghamton University in New York. “LFP is less expensive than cobalt and nickel, and all the minerals can be found in North America, which means significantly lower transportation costs and a more secure supply chain,” he said. Lithium iron phosphate cells can now store more energy than before thanks to the inclusion of manganese, a key component in competing nickel cobalt manganese (NCM) battery cells, giving EVs a longer range of up to 450 miles (724 km) on a single charge, according to current Toyota claims. Our Next Energy, a Michigan-based company building a $1.6 billion battery production facility in Van Buren Township, supports LFP because "the materials are more readily available and sustainable, with a much lower risk" of fire, said founder and CEO Mujeeb Ijaz. We've also shown that you can match the range of cobalt cells without sacrificing anything, he added. In order to provide EVs at cheaper prices in regions outside of China, Tesla is one of the manufacturers leading the charge. Tesla is aiming for a basic price of about $25,000. According to experts, using LFP batteries should aid Tesla and its competitors in achieving this aim. Ford Motor plans to build a $3.5 billion LFP cell production facility in western Michigan using CATL, the largest EV battery manufacturer in China, which has licenced technology to Ford. According to Ford CEO Jim Farley, the objective is to reduce the automaker's cell prices from more than $100/kWh for existing NCM cells to less than $70/kWh. According to battery specialist Shirley Meng, a professor at the University of Chicago and the director of Argonne National Laboratory's Collaborative Centre for Energy Storage Science, more than 90% of LFP materials and components still originate in China.Tesla and Hyundai are among the EV producers who have adopted LFP at a quick rate, indicating that they "are not ready to decouple from China," according to Meng.

Two of the biggest automakers in the world, Toyota Motor and Hyundai Motor, have revealed intentions to equip their following vehicles with LFP batteries this week

Lithium iron phosphate cells can now store more energy by inclusion of manganese

Lithium iron phosphate cells can now store more energy than before thanks to the inclusion of manganese

Lithium iron phosphate with nickel and cobalt can bridge the battery gap

The campaign, according to the firm, consists of a theme brand video, product films, print, and numerous on-ground activations.  | EV Marketplace

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