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Hero launches campaign “Make Way” for EV brand VIDA

The campaign, according to the firm, consists of a theme brand video, product films, print, and numerous on-ground activations.
PrashantPrashant25-Sep-23 2:57 PM
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Hero launches campaign “Make Way” for EV brand  VIDA

The 'Make Way' campaign has been launched by Hero MotoCorp's EV brand

VIDA

for their electric scooter VIDA V1. The campaign, according to the firm, consists of a theme brand video, product films, print, and numerous on-ground activations. The theme of the brand film, which stars Durga Gawde, Abhir Bhalla, Bhargsetu Sharma, and Ashay Bhave, is something that many traffic signs fail to detect. Furthermore, Wieden+Kennedy India conceptualised the ad.


Chief creative officer of Wieden+Kennedy India, Santosh Padhi (Paddy), discussed the campaign and stated, "The brand video is a homage to the changemakers that made our world more meaningful, while we put VIDA V1 at the centre of our storylines. As these are some of the foundations the brand is based around, it was crucial for us to appear enthusiastic, effortless, and honest in both videos. The informal, candid, slice-of-life narrative was perfectly captured by both filmmakers.


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