Greaves Electric Mobility Doubles Down on "Built for Bharat" with Refreshed 2025 Ampere Portfolio
As India’s electric vehicle (EV) adoption accelerates towards the mass market, Greaves Electric Mobility (GEML) has announced a strategic refresh of its two-wheeler portfolio for 2025. The company is positioning its latest offerings—the all-new Ampere Magnus Grand and the upgraded Ampere Nexus—as the definitive "Built for Bharat" solutions, targeting the practical needs of everyday Indian commuters, families, and delivery partners.
Ampere Magnus Grand: The New Benchmark for Affordable Family Mobility
At the heart of this refresh is the Ampere Magnus Grand, a model engineered specifically to address the core anxieties of first-time EV buyers: safety, durability, and cost of ownership.
Priced aggressively for the budget-conscious segment (starting under ₹1 Lakh ex-showroom), the Magnus Grand distinguishes itself with a focus on ride comfort and practical range.
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Safety First: It features an advanced LFP (Lithium Iron Phosphate) battery pack, known for superior thermal stability and safety compared to standard NMC batteries—a critical selling point for Indian summers.
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Real-World Utility: With a claimed range exceeding 100 km (IDC) and a robust suspension setup designed for Indian road conditions, it aims to be the diverse utility vehicle for the Indian family.
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Commuter-Centric: The design prioritizes spacious legroom and a large boot, catering to grocery runs, school drops, and daily office commutes.
Upgraded Ampere Nexus: Premium Performance Meets 2025 Tech
For riders seeking performance and smart connectivity, GEML has rolled out significant upgrades to its flagship, the Ampere Nexus. Already a strong contender in the premium segment, the 2025 Nexus receives enhancements that sharpen its "tech-forward" appeal.
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Performance: The Nexus continues to deliver a top speed of 93 km/h with a certified range of 136 km, making it one of the most capable inter-city electric scooters.
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Smart Features: The upgraded model doubles down on connectivity with a 7-inch TFT touchscreen, turn-by-turn navigation, and seamless smartphone integration, directly competing with rivals like the Ather 450X and Ola S1 Pro.
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Aesthetic Refresh: New colorways and finish improvements for 2025 highlight its premium positioning.
A Shift Towards "Practical Mobility"
Industry analysts view this portfolio refresh as a calculated move by Greaves to capture the "silent majority" of the Indian market—buyers who prioritize reliability and comfort over raw speed.
"The Indian EV narrative is shifting from early adopters to mass adoption," notes an industry insider. "By focusing on LFP safety and 'Built for Bharat' durability with the Magnus Grand, while keeping the Nexus as an aspirational upgrade, Greaves is effectively covering both ends of the commuter spectrum."