GEON Partners with Auto Sales India Ltd to Power Northeast's Green Energy Revolution
Green Energy ON, a pioneer in lithium-ion green energy solutions, has entered into a strategic partnership with Auto Sales India Ltd, a trusted distributor with over 25 years of market leadership in Northeast India, to significantly expand its product portfolio across the entire region.
This partnership marks a major step in expanding GEON’s market reach and reinforces its commitment to innovative energy technologies for a Viksit Bharat. Together, GEON and Auto Sales will introduce advanced EV batteries and Inverter battery solutions to the eight states of Northeast India, supported by strong service and distribution networks.
Fueling E-Mobility and Power Resilience
The collaboration specifically targets two critical areas of energy demand:
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EV Batteries :These solutions are designed to cater to the rapidly growing electric three-wheeler segment, supporting the region's transition to sustainable mobility.
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Inverter Batteries : These batteries are compatible with both solar and grid systems, providing resilient and reliable power for diverse residential, commercial, and industrial applications.
Customers across the Northeast will now benefit from GEON’s high-quality, high-performance products coupled with the long-standing, trusted service backbone of Auto Sales India Ltd.
Northeast Emerges as a Strategic Economic Hub
The Northeast has emerged as a strategic economic region, with infrastructure growth creating vast opportunities in the energy sector. This partnership aligns with the region’s rapid development, and GEON is committed to meeting the burgeoning energy needs with advanced battery products.
The goal is to ensure every Electric vehicle, home, and enterprise has access to uninterrupted power, thereby fueling aspirations and contributing to the inclusive growth story of the Northeast.
Leadership Voice
Mr. Arun Kumar Bajaj, Chairman of Auto Sales India Ltd, commented on the alliance:
For more than two decades, Auto Sales has built lasting trust with customers across the Northeast. By partnering with GEON, we are proud to bring innovative green energy solutions backed by service excellence to the entire northeast market.
Mr. Anand Kabra, Chairman and Managing Director of GEON, echoed this sentiment:
This partnership reflects GEON’s mission to power India’s sustainable energy with smart, high-performance technologies. With Auto Sales distribution network and our advanced products, we aim to deliver future-ready solutions across every corner of the Northeast.”
By combining GEON’s technology leadership with Auto Sales’ regional expertise, this partnership is expected to accelerate the adoption of next-gen energy solutions in Northeast India, unlocking the region’s immense renewable energy potential and positioning it as a hub for e-mobility and resilient power systems.
About GEON
Founded in 2018, GEON (Green Energy ON)—formerly known as Battrixx and backed by the strong legacy of Kabra ExtrusionTechnik Limited—is a trusted name in India’s clean-energy ecosystem. The company is dedicated to powering India’s clean energy transition with smart and sustainable solutions.
With deep expertise in R&D and cutting-edge manufacturing, GEON offers a comprehensive portfolio that includes lithium-ion battery packs for two-, three-, and four-wheelers, as well as advanced storage systems such as BESS, inverter batteries, telecom backup, and commercial solutions. GEON is a reliable, preferred OEM partner known for innovation, safety, and reliability.