EICMA 2025: Hero's Vida Electrifies with New Ubex, VXZ EVs & Futuristic Concepts
Hero's Vida Unveils Exciting New Electric Lineup at EICMA 2025
Hero's electric subsidiary, Vida, has taken center stage at EICMA 2025, revealing an impressive and diverse array of new electric concepts and projects. The showcase signals a major push in design and technology, from urban-focused motorcycles to futuristic mobility solutions.
Vida Ubex and VXZ: The New Faces of Electric Motorcycling
Leading the charge are two new electric motorcycle concepts. The Vida Ubex Concept is a striking, city-focused EV with a supermoto design, built for "urban exploration" and agility.
Alongside it, Vida unveiled the Vida VXZ, an electric motorcycle developed in a highly-anticipated collaboration with Zero Motorcycles. While full details are still under wraps, the partnership points to a high-performance addition to Vida's future lineup.
Expanding Horizons: Dirt Bikes and Futuristic Concepts
Vida also catered to the off-road and next-gen mobility crowd. The brand showcased its new Dirt.E range, featuring :
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Dirt.E MX7 : A full-size electric dirt bike built on a lightweight carbon-fibre frame.
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Dirt.E K3 : A children's electric dirt bike, set for an imminent launch in India.
Perhaps the most talked-about reveals came from the new Vida Novus sub-brand. This division presented three futuristic concepts :
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Nex 1 : A revolutionary backpack that cleverly unfolds into a compact electric scooter.
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Nex 2 : A stable, three-wheeled electric scooter designed for agile urban commuting.
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Nex 3 : A pint-sized electric city car, hinting at Hero's ambitions beyond two-wheelers.
European Expansion
In addition to the new concepts, Vida confirmed its expansion into Europe with the launch of its Vida VX2 electric scooter. Pre-bookings for the VX2 are now officially open in European markets, marking a significant step for the Indian brand's global ambitions.