Tata Motors Launches Harrier.ev: India's New All-Wheel Drive Electric SUV

Introduction

Tata Motors is making waves in the Indian automotive market with the launch of the Tata Harrier.ev, the highly anticipated electric version of its popular Harrier SUV. This new electric vehicle (EV) is poised to capture the attention of a wide range of buyers, from tech-savvy enthusiasts to families looking for a sustainable and capable SUV. The Harrier.ev marks a significant step for Tata Motors, being their first EV to offer an all-wheel drive (AWD) option, promising enhanced performance and versatility. This article delves into the features, technology, and market positioning of the Harrier.ev, providing you with a comprehensive overview of this exciting new launch.

Key Features and Highlights of the Harrier.ev

The Tata Harrier.ev stands out with its impressive array of features designed to deliver a blend of performance, luxury, and sustainability.

Powerful Dual Motor AWD System

One of the most notable features of the Harrier.ev is its dual-motor setup, providing an all-wheel drive experience that sets it apart from many other EVs in its segment. This translates to:

• Superior Traction: The AWD system offers enhanced grip and stability, particularly beneficial in challenging road conditions or off-road situations.
• Impressive Performance: The Harrier.ev boasts a combined torque of 504 Nm, allowing it to accelerate from 0 to 100 km/h in a swift 6.3 seconds. This makes it a formidable performer in its class.

Innovative Technology and Safety

The Harrier.ev is packed with cutting-edge technology and safety features, demonstrating Tata Motors' commitment to offering a truly modern and secure driving experience.

• Samsung Neo QLED Infotainment: A 14.53-inch touchscreen infotainment system with the world's first Samsung Neo QLED display provides a visually immersive and user-friendly interface.
• JBL Sound System: A premium 10-speaker JBL sound system with Dolby Atmos ensures a rich and engaging audio experience.
• 540-Degree Camera System: This innovative system provides a complete surround view of the vehicle, including a view underneath, enhancing situational awareness and making maneuvering safer, especially in tight spots or during off-road adventures.
• Level 2 ADAS: The Harrier.ev is equipped with Level 2 Advanced Driver Assistance Systems, offering a range of features such as Adaptive Cruise Control and Lane Keep Assist to further enhance safety and convenience.
• Vehicle-to-Load (V2L) and Vehicle-to-Vehicle (V2V): The V2L function allows the Harrier.ev to act as a power source for external devices, while V2V capability allows it to share power with other EVs, adding a new dimension of utility.

Stylish Design and Practicality

While sharing its overall design cues with the ICE Harrier, the Harrier.ev incorporates specific elements that distinguish it as an electric vehicle.

• Distinctive EV Styling: A closed-off grille, revised bumpers, and aero-optimized alloy wheels contribute to its modern and electric identity.
• Spacious Interior: The interior offers ample space and comfort for occupants, with features like a panoramic sunroof and ventilated front seats.
• Stealth Edition: A special Stealth Edition featuring blacked-out exterior and interior elements is also available for those who prefer a more distinctive look.

Performance and Range: Powering Your Journey

The Harrier.ev is equipped with two battery pack options, allowing buyers to choose based on their individual needs and preferences.

• Battery Options: A 65 kWh battery pack is offered, along with a larger 75 kWh option for extended range.
• Extended Range: The 75 kWh battery provides a claimed range of 627 km (MIDC cycle), offering a real-world estimated range of 480-505 km, suitable for longer journeys.
• Fast Charging Capability: The Harrier.ev supports fast charging, with the ability to gain up to 250 km of range in just 15 minutes using a 120 kW DC fast charger.
• Lifetime Battery Warranty: Tata Motors provides a lifetime warranty on the battery packs, giving customers peace of mind and confidence in their investment.

Market Impact and Competition

The launch of the Tata Harrier.ev is set to disrupt the Indian electric SUV market.

• Competitive Landscape: The Harrier.ev enters a growing segment with competitors like the Mahindra XEV 9e, Hyundai Creta Electric, and the upcoming Maruti Suzuki e Vitara.
• Target Audience: The Harrier.ev is designed to appeal to young professionals, tech-savvy individuals, and those who prioritize both performance and sustainable mobility.
• Pricing and Availability: The Harrier.ev is launched with an introductory starting price of Rs 21.49 lakh (ex-showroom), making it a compelling option in the segment. Bookings for the Harrier.ev will open on July 2, 2025.

Frequently Asked Questions (FAQ)

Here are some answers to common questions about the Tata Harrier.ev:

Q: What is the estimated real-world range of the Tata Harrier.ev?

A: The estimated real-world range of the Tata Harrier.ev with the 75 kWh battery pack is between 480 and 505 km, based on the claimed MIDC range of 627 km.

Q: Does the Tata Harrier.ev offer all-wheel drive?

A: Yes, the Tata Harrier.ev features a dual-motor setup that enables all-wheel drive (AWD), making it Tata Motors' first EV to offer this capability.

Q: What advanced safety features are included in the Harrier.ev?

A: The Harrier.ev comes equipped with Level 2 ADAS with over 20 functions, including features like Adaptive Cruise Control and Lane Keep Assist, and a revolutionary 540-degree camera system for enhanced safety and awareness.

Q: When can bookings for the Tata Harrier.ev be made?

A: Bookings open on July 2, 2025.

Q: What is the significance of the Samsung Neo QLED infotainment display?

A: The 14.53-inch Samsung Neo QLED display is the first of its kind in a car infotainment system, providing a vibrant and advanced user interface within the Harrier.ev.

Conclusion

The Tata Harrier.ev represents a significant advancement in the Indian EV market. By combining the popular Harrier platform with an electric powertrain, advanced technology, and practical features like AWD and long-range battery options, Tata Motors is poised to capture a substantial share of the growing electric SUV segment. The Harrier.ev promises a compelling blend of performance, sustainability, and innovative technology, making it a strong contender for buyers seeking a modern and capable electric SUV.

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