Tata Motors releases Tata.ev, its all-new passenger electric vehicles

In preparation for the introduction of 10 new battery-

electric vehicles

Customers want a distinctive experience across all touchpoints, from the brand to the vehicle and its ownership cycle, according to a statement from Tata Passenger Electric Mobility, a division of Tata Motors, as the EV offering expands as a result of soaring consumer demand and a strong, growing product selection.

“We are entering a new era with TATA.ev,” stated Mr Vivek Srivatsa, Head of Marketing, Sales, and Service Strategy at Tata Passenger Electric Mobility Ltd. “Our dedication to accelerating the adoption of clean energy mobility solutions is highlighted by our new brand identity for electric cars. Our goal is to influence the automobile sector for the better while putting a strong emphasis on technology, community, and sustainability. The goal of both the goods and the services is to give consumers engaging and highly distinctive experiences”. The brand has a humanistic, sincere, energising, and conversational attitude that serves as a rallying point for those who are interested in making a positive difference in the world.

The new "sub-brand" will include a fresh design language and message on the items themselves as well as moving forward across other touchpoints. 

The manufacturer plans to achieve a good shift in the automobile industry with a focus on sustainability, community, and technology and a market share of over 70% in the

four-wheeler

A subsidiary of Tata Motors with TPG Rise Climate as an investor, Tata Passenger Electric Mobility Ltd., plans to invest $2 billion by 2026 to launch ten new electric vehicles, develop advanced automotive and battery technologies, support domestic production of key components, and build a dedicated BEV architecture.

In order to assist swift EV adoption in India, it also aims to accelerate the development of significant charging infrastructure as well as other infrastructure expansions. By 2030, Tata Motors anticipates that sales of its passenger vehicles will be composed primarily of electric vehicles. This year, the company hopes to sell about 1 lakh EVs.

The Nexon EV line, Tiago EV, Tigor EV, and XPRES-T EV make up the company's current lineup of electric vehicles.