Jeep India focuses its attention on electric vehicles: Plans for 90% localisation
In the Indian market, Jeep India, a division of the Stellantis automobile business, is giving electric vehicles a lot of attention. As it strives to complete its strategy for the domestic market, the corporation is now evaluating a range of choices.
Additionally, Jeep India has the objective of localising its small SUV, the Jeep Compass, to more than 90% during the following three years. Through a 50:50 joint venture with Tata Motors, the company has a production facility in Ranjangaon, a district of Pune.
We are now researching electrification options for automobiles since the consumer is always at the core of our work and his or her wants must be addressed. Globally, the
EV
portfolio has significantly increased. Aditya Jairaj, Head of Jeep India Operations and Deputy Managing Director of Stellantis India told PTI on the sidelines of the launch of the new Jeep Compass nine-speed Diesel in a 4x2 configuration on Saturday that "We are evaluating various options for India."The car was created and introduced only in India. He emphasised the relevance of electrification in Jeep's Indian operations and said it is a main focus, despite the fact that the business is still working to complete its EV plan. The corporation wants to boost localization for the following generation of goods by 40% from the present level of 70%. This enhanced localisation is crucial and reflects one of the company's main priorities.
In addition to localising for India, he added, "India must also localise for the rest of the world."
Additionally, he emphasised how important exports will be to the company's long-term plan. Exporting gives businesses an advantage over rivals in terms of cost-effectiveness in addition to helping them scale their operations.
Compass, Meridian, Wrangler, and Grand Cherokee are the four vehicles that makeup Jeep India's current product line. The firm sells the Jeep Compass and Jeep Meridian among others to markets in Japan and Australia. These automobiles are currently being sent to industrialised nations including Japan, Australia, and New Zealand.