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Audi plans to unveil electric SUV Q8 e-tron in India

The EV will come in two varients-- Q8 e-tron SUV and Q8 e-tron Sportback -- and have a 114kW battery that offers a longer range than the current e-tron's 95 kW battery
PrashantPrashant6-Jul-23 3:08 PM
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Audi plans to unveil electric SUV Q8 e-tron in India

The German luxury automaker Audi will introduce its electric SUV Q8 e-tron in India next month, citing a senior business official, PTI reported. The update is considered to expand the company’s line-up of

electric vehicles

.


On August 18, the business will introduce the Q8 e-tron, which will come in two body variants -- Q8 e-tron SUV and Q8 e-tron Sportback -- and have a 114kW battery that offers a longer range than the current e-tron's 95 kW battery.


According to Audi India Head Balbir Singh Dhillon, "We are essentially strengthening our (electric vehicle) product portfolio and (bringing) what is available globally also for our customers in India."


"We want to bring India," he continued, "and with the Q8 e-Tron, we wish to further develop our (EV) portfolio with what is the latest available across Audi's offering." The Q8 e-tron is being introduced in India within the same cycle as it is being introduced everywhere in the world, according to Dhillon, underscoring the importance of the Indian market.


So, he said, "we are looking very favourably at this model to boost our EV range in India. The current lineup of electric vehicles from Audi India includes the e-tron 50, e-tron 55, e-tron Sportback 55, e-tron GT, and RS e-tron GT.


The Q8 e-tron, which he claimed will be one of the premium models in the lineup, will be imported as a completely assembled unit. As part of a global ambition to become an all electric car firm by 2033, Audi has chosen to concentrate on petrol and electric vehicles. "On the same, we are concentrating. We are beginning our journey towards the next generation of (electric) automobiles with the Q8 e-tron. Consequently, more electric automobiles would arrive in India in the upcoming years,” according to Dhillon.


He said that despite being offered for an average price of Rs 1.5 crore and catering to a relatively small sector of customers, Audi's electric automobiles in the luxury market are gaining popularity in India.


"While still relatively small relative to the overall number of cars we sell, the percentage of electric vehicles is rising, and hopefully will continue to do so in the near future. We'll eventually transition to being an all-electric vehicle manufacturer. Therefore, strengthening the e-tron brand in India is still a priority.


However, he added, "Electric cars, including the e-tron, are finding their flavour not just in category B and category C towns; there is a lot of positivity that we have from customers across the board and that is helping us grow our volumes."


Comparing the first half of 2023 to the same time last year, Audi retail sales in India increased by 97% to 3,474 units. Sales for Audi India increased by 27.14 percent in 2022 to 4,187 cars from 3,293 units in 2021.


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