Ather Energy enters Sri Lanka’s EV market after Nepal
Followed by their launch in Nepal in Nov 2023, Ather Energy is now all set to expand into Sri Lanka as its second overseas market. Ather is reported to launch its first experience facility in Sri Lanka in the coming quarter in collaboration with Evolution Auto Pvt. Ltd., a joint venture between Sensei Capital Partners, Atman Group, and Sino Lanka Private Limited.
Evolution Auto Pvt Ltd will take charge of Ather Energy’s distribution throughout Sri Lanka. The company will handle all sales and servicing operations in the region. Furthermore, Ather has plans of establishing several fast-charging infrastructures throughout the country which will fasten the transition to electric vehicles while making it easier for consumers who are changing from gasoline or diesel-powered cars.
While addressing the press, Ravneet Singh Phokela – Chief Business Officer for Ather Energy said, “We are happy to enter into this new market”. He emphasized that the update is an extension of their overseas market after Nepal where the company had earlier inaugurated as their first stride in the global EV market. He said, “The costs associated with running fuel vehicles are becoming higher levels and demand for electric vehicles (EVs) keep growing in light of their economic advantage and environmental considerations”.
Ather inaugurated its first Experience Centre (EC) last year in Nepal and has since expanded to three Experience Centres and seven fast-charging grids around the nation. As of March 31st, 2024, Ather had a retail sales network in India that included 208 Experience Centres and 1973 fast-charging stations under the Ather Grid.
Ather's entrance into Sri Lanka is consistent with its strategy of targeting regions where there is a growing desire for electric vehicles due to rising fuel costs and environmental concerns. The company's renowned performance and design are intended to appeal to current consumers who respect high-quality items. Ather Energy's strategic move demonstrates its dedication to expanding its international footprint and supporting sustainable transportation solutions throughout the world.