Mid-December 2025 EV Sales Report: TVS Leads, Ola Crashes Amid Goa Ban & Year-End Slump

The Indian electric two-wheeler market has hit a major speed bump in the first half of December 2025. Following the festive highs of October and a competitive November, mid-month data from the VAHAN dashboard confirms a sharp correction across the board. While TVS Motor Company retains its crown, the headline story is the deepening crisis at Ola Electric, exacerbated by regulatory shutdowns in key regions like Goa.

Here is the detailed comparison of Mid-November vs. Mid-December sales and the critical reasons behind the numbers.

Sales Showdown : Mid-Nov vs. Mid-Dec 2025

The data reveals a universal decline as 2025 closes, but the intensity of the drop varies wildly. Hero Vida has shown the most resilience, while Ola Electric and Ampere faced the steepest falls.

(Source : VAHAN Dashboard. Data excludes Telangana.)

Why Did Sales Drop After November 1st?

The decline is driven by three main factors: two seasonal trends affecting the whole industry, and one critical regulatory blow specific to Ola Electric.

1. The "2026 Registration" Deferral (Year-End Effect)

The primary market-wide drag is the consumer tendency to postpone purchases in December.

• Resale Value Logic : Buyers are holding off for just two weeks to ensure their vehicle's Registration Certificate (RC) bears a "January 2026" date. This simple delay significantly boosts the future resale value of the vehicle compared to a "December 2025" registration.

• Impact : This cyclical trend has caused a standard 15–30% volume dip for major players like TVS, Bajaj, and Ather.

2. Post-Festive Market Cooling

After an aggressive buying spree during Diwali and the wedding season (October–Early Nov), the market is in a natural "hangover" phase. Dealership footfalls have reduced as the urgent demand was satisfied during the festive peak.

3. Ola’s Regulatory Crisis : The Goa Ban Effect

While the rest of the market battles seasonality, Ola Electric's ~39% crash is structural. A significant driver of this decline is the indefinite suspension of operations in Goa.

• Blocked from VAHAN : In November 2025, the Goa Transport Department blocked Ola Electric from the VAHAN portal, effectively making it illegal to register new Ola scooters in the state.

• 2,000+ Unattended Scooters : The ban was enforced after inspections revealed over 2,000 scooters were lying unattended at service centers due to severe spare part shortages. This regulatory crackdowns wiped out Ola's sales in an entire region, contributing directly to their national volume drop.

Brand-Wise Performance Analysis

TVS : The Market Leader

TVS remains the "Safe Harbor" for Indian buyers. With 12,097 units, it maintained the #1 spot. Despite a 15.9% seasonal dip, its decline was far less severe than its peers, proving that trust in the brand's service network overrides market fluctuations.

Hero Vida : The Rising Star

The surprise performer is Hero MotoCorp's Vida, which saw only a 7.7% drop—the lowest in the industry. While others struggled, Vida’s aggressive post-Diwali marketing and rapidly expanding dealer network helped it hold steady at 4,918 units, closing the gap on the top 3.

Bajaj & Ather : waiting for 2026

Bajaj (8,707 units) and Ather (7,742 units) saw significant drops of ~27-31%. This is typical for premium brands where the customer demographic is highly conscious of "Model Year" depreciation and prefers to wait for January registration.

Ola Electric : Downfall Continues

Ranking 5th with just 2,833 units is a historic low for the former market leader. The combination of the Goa service ban and rising competition from legacy players has created a perfect storm. With customers migrating to TVS and Ather to avoid service risks, Ola faces an uphill battle to regain trust in 2026.

Ampere : Feeling the Squeeze

Greaves Electric Mobility's Ampere faced the toughest first half of December among the top players. With sales dropping by over 43% to 1,768 units, the budget-friendly brand seems to be feeling the brunt of the post-festive demand collapse. This segment is highly price-sensitive and likely waiting for aggressive year-end clearance offers before committing to a purchase.

Conclusion

Mid-December 2025 is a transition period. The smart money is waiting for January 2026 for fresh registrations and potential new launches. However, the data sends a clear message that Service is King. TVS and Hero are winning because they deliver reliability, while Ola's service backlog in states like Goa is now costing them hard sales numbers.