August EV Sales Shocker: TVS Holds #1, Ola Back at #2, Ather Beats Bajaj!

August 2025 has rewritten the rules of India’s EV two-wheeler market. For the first time ever, TVS, Ola, Ather, and Hero Vida each reshuffled the leaderboard, while Bajaj faced its toughest setback since Chetak’s relaunch. With sales crossing 86,000 units, EV penetration in the 2-wheeler segment stayed strong at 8–9%, signaling India’s EV revolution is shifting into a new gear.

August 2025 EV 2-Wheeler Sales Snapshot (Vahan Data)*

• TVS Motor Company – 24,087 units (#1)

• Ola Electric – 18,972 units (back at #2)

• Ather Energy – 17,856 units (historic #3)

• Hero Vida – 13,313 units (first-ever #4)

• Bajaj Auto (Chetak) – 11,730 units (falls to #5)

• Greaves Electric Mobility – 4,498 units

(*Data excludes Telangana registrations)

TVS Motors: Resilient Leadership Despite Shortages

TVS once again led the pack with 24,087 units, proving its mastery in navigating rare earth magnet shortages that crippled rivals. Superior inventory and supply chain planning ensured dealers had stock ahead of festive demand.
Key Insight: If TVS sustains this supply edge, it could dominate the upcoming Navratri–Diwali season, where inventory wins market share.

Ola Electric: Back in Action with Subsidy Boost

Ola bounced back to #2 with 18,972 units, powered by two game-changers:

• PLI Certification – Unlocks up to 18% subsidy, improving margins and pricing flexibility.

• New Sports Scooter Teaser – Showcased at Ola’s Sankalp event, featuring AI + Krutrim integration.

Investor Insight: With festive campaigns around the corner and PLI support, Ola is best placed to challenge TVS for #1 by October 2025.

Ather Energy: South India’s Festival Powerhouse

For the first time ever, Ather clinched the #3 spot with 17,856 units.

• Onam Boost – Kerala festival sales were a major driver.

• Rizta Dominance – Accounted for 60% of Ather’s total sales.

• Tech Edge – New EL platform + AtherStack 7.0 promise scalability and faster charging.

Growth Angle: With 700 retail centers planned by FY2026, Ather is building a nationwide network to sustain permanent Top 3 status.

Hero Vida: Breaking Into the Big League

Hero MotoCorp’s EV brand, Vida, cracked #4 with 13,313 units for the first time, riding on the VX2 family scooter.

• Aggressive Pricing – Starting at ₹44,990 (Battery-as-a-Service).

• Dealer Advantage – Affordable ownership model appeals to first-time EV buyers.

Momentum Check: Hero’s double-digit growth across July & August signals it could rival Ather for #3 in coming months.

Bajaj Auto (Chetak): A Harsh Reality Check

Bajaj slipped to #5 (11,730 units) due to a 47% production cut from magnet shortages. Long dealer waiting periods cost it crucial festive momentum.
Watchlist: Unless Bajaj secures alternative supply lines, it risks losing market share permanently.

Festive Season Outlook: The Real Battle Begins

• TVS: Strong on supply & distribution.

• Ola: Riding PLI subsidies + festive promos.

• Ather: Leveraging cultural festivals & Rizta boom.

• Vida: Winning price-sensitive families.

• Bajaj: Needs urgent supply recovery.

Bold Prediction: By October 2025, Ola could challenge TVS for #1, while Ather cements Top 3 permanence.