Ola Electric Staging a Comeback: Market Share Surges as 'Hyperservice' Strategy Pays Off

In a significant move signaling a business recovery, Ola Electric has announced a sharp uptick in demand and operational efficiency for December 2025. Following a period of service challenges, the EV giant reported a month-on-month market share increase to 9.3%, up from 7.2% in November, attributing the gains to its aggressive "Hyperservice" transformation program.

Data from the VAHAN portal corroborates the recovery, with the company registering 9,020 units in December. The momentum appears to be accelerating, with market share hitting nearly 12% in the second half of the month, suggesting that customer confidence is returning faster than anticipated.

The 'Hyperservice' Effect: Fixing the Fundamentals

The core driver of this turnaround is the Hyperservice program, a strategic overhaul designed to fix the service bottlenecks that plagued the company during its rapid scaling phase. According to the company, the initiative has delivered immediate results:

• Faster Resolutions: 77% of service requests in December were completed on the same day.

• Task Force Deployment: A specialized 250-member technical task force was deployed to high-backlog regions to clear legacy issues.

• Workforce Expansion: The company is hiring over 1,000 additional technicians to sustain this service quality.

• Parts Availability: A new Direct-to-Consumer (D2C) genuine parts platform has already logged over 8,000 orders, reducing dependency on service centers for minor repairs.

"Our priority has been to fix the fundamentals of service with speed and discipline," said Bhavish Aggarwal, Chairman and MD of Ola Electric. "Hyperservice is... not a short-term fix, and we are already seeing clear outcomes in customer experience."

Reclaiming Regional Dominance

The operational improvements have translated directly into sales. Ola Electric has reclaimed its spot among the top three EV players in nearly a dozen key states, including Tamil Nadu, Uttar Pradesh, Bihar, and Punjab.

Southern India has emerged as a stronghold for the recovery. In Bengaluru, the company saw a massive 4 percentage point gain in market share, outpacing its pan-India growth.

Tech Roadmap: 4680 Bharat Cell & Roadster X+

Beyond service recovery, Ola is pushing ahead with its vertical integration strategy.

• S1 Pro+ Deliveries: deliveries for the S1 Pro+ scooter, powered by the in-house 4680 Bharat Cell (5.2 kWh), began in November and are seeing strong demand.

• Roadster X+ Certified: In a major milestone, the Roadster X+ Motorcycle received government certification in December 2025. This extends the 4680 platform to motorcycles, a critical step for long-term margin improvement.

• Energy Storage: The company’s BESS (Battery Energy Storage System) arm, Ola Shakti, is poised to begin deliveries in the coming months.

Industry Outlook

For investors and industry watchers, this announcement signals that Ola Electric may have successfully navigated its "growing pains." By stabilizing its service backbone and successfully integrating in-house cell technology, the company is positioning itself for a potentially strong Q4 FY26.

As the EV 2-wheeler market in India continues to consolidate, Ola's ability to maintain this service standard while scaling its new 4680-based portfolio will be the key metric to watch in early 2026.