Tata Motors to Invest ₹18,000 Crore in EV Push: New 'Avinya' Brand & 5 Models by FY30

Key Highlights:

• Investment: ₹16,000–18,000 Crore allocated between FY25 and FY30.

• New Brand: Premium EV brand 'Avinya' launching in late 2026.

• New Models: 5 new electric vehicles, including the Sierra EV.

• Infrastructure: Targeting 1 million charging points by 2030.

In a massive move to solidify its dominance in India's green mobility sector, Tata Motors has announced a staggering investment of ₹16,000 to ₹18,000 crore (approx. $2.1 billion) over the next five years. The homegrown auto giant aims to revolutionize the market with a two-pronged strategy: expanding its mass-market portfolio and entering the luxury segment with its new pure-EV brand, Avinya.

The announcement comes as Tata Motors targets a 45–50% market share in the Indian EV space by 2030, anticipating that electric vehicles will comprise 20% of the total passenger vehicle industry.

The 'Avinya' Era: Tata’s Premium EV Play

The centerpiece of this investment is the launch of Avinya, a dedicated premium electric vehicle brand positioned distinctly from Tata's current lineup (like the Nexon.ev or Tiago.ev).

Scheduled for a late 2026 launch, Avinya will leverage technology synergies with Jaguar Land Rover (JLR), specifically utilizing the EMA (Electrified Modular Architecture). This move signals Tata’s intent to compete directly with global luxury EV makers.

"Avinya will not just be a car, but a completely new premium mobility experience," the company stated, emphasizing that these vehicles will be sold through separate, premium retail channels.

Upcoming Tata EVs: Sierra EV & 5 New Models

Automobile enthusiasts have more to look forward to than just the Avinya. Tata Motors confirmed plans to roll out five new EV models by FY30.

Top on the list is the highly anticipated Tata Sierra EV, bringing the legendary nameplate back with a futuristic electric powertrain in 2026. Additionally, a refreshed version of the popular Punch EV is also on the cards.

This expansion aims to cater to diverse price points, ensuring Tata remains the go-to brand for both entry-level and aspirational EV buyers.

Charging Infrastructure: 1 Million Points by 2030

Addressing the biggest hurdle to EV adoption—range anxiety—Tata Motors outlined an aggressive infrastructure roadmap. The company plans to facilitate the installation of 1 million charging points across India by 2030.

This ecosystem growth will likely be driven by partnerships with Tata Power and other charging point operators, ensuring that the infrastructure scales in tandem with vehicle sales.

Local Manufacturing and PLI Benefits

The investment also focuses on deep localization to meet the criteria for the government's Production Linked Incentive (PLI) scheme. By utilizing Lithium Iron Phosphate (LFP) battery chemistry and maximizing Domestic Value Addition, Tata Motors aims to keep costs competitive while boosting Indian manufacturing.