Greaves Electric Mobility MD Vikas Singh: 2025 Marks Pivotal Shift in India’s EV Journey
As the year draws to a close, the narrative surrounding clean mobility in India has fundamentally changed. According to Mr. Vikas Singh, Managing Director of Greaves Electric Mobility, 2025 was not just another year for the industry—it was the year electric vehicles (EVs) transitioned from an "aspirational" purchase to a "default choice" for Indian consumers.
With the EV ecosystem maturing rapidly, industry leaders are now looking toward 2026 with a focus on intelligent technology and localized production.
The 2025 Shift: From Niche to Mainstream
Reflecting on the past year, Mr. Singh noted that the perception of electric vehicles has improved drastically. This shift is driven by rising environmental consciousness and significant enhancements in the support system surrounding EVs.
"Clean mobility is no longer aspirational," Singh stated. "Today, product options, infrastructure, finance, and after-sales support are improving, making the electric vehicle a strong contender."
For potential buyers, the barriers to entry—often cited as charging infrastructure and financing options—have lowered significantly, paving the way for mass adoption.
Consumer Trends: Experience Over Specs
One of the key insights shared by Greaves Electric Mobility is the change in how customers evaluate vehicles. The conversation has moved away from purely specification-led comparisons to experience-led adoption.
Key drivers for this change include:
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Improved Reliability: Trust in EV hardware has grown.
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Reduced Range Anxiety: Better battery tech and charging networks.
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Total Cost of Ownership (TCO): EVs are proving to be financially superior to Internal Combustion Engine (ICE) vehicles over the long term.
Safety First: The LFP Battery Advantage
In a market where safety remains a top priority, Greaves Electric Mobility has doubled down on LFP (Lithium Iron Phosphate) battery technology.
Mr. Singh highlighted that the company's focus on safe, durable batteries and intelligent platforms has been crucial in building consumer trust. "Our focus on... proven real-world performance has allowed us to deliver products that inspire confidence and elevate everyday mobility for millions of riders," he added.
2026 Outlook: Intelligent and Localized
Looking ahead, Mr. Singh predicts that the 2026 EV landscape will be defined by "growing intelligent technologies." The next wave of adoption will rely on making EVs easier to use through deeper ecosystem integration.
However, technology alone isn't the answer. Mr. Singh emphasized the importance of localized production. To ensure continued success, EVs must be designed specifically for:
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India's varied terrain.
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Diverse climatic conditions.
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The unique ways in which India moves.
Conclusion
As Greaves Electric Mobility prepares for the new year, their commitment remains steadfast. By engineering products that "outperform, outlast, and outshine," the company aims to play a defining role in India’s transition to a clean, connected mobility future.
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