Ecofy and Ather Energy Ink INR 100 Crore Deal to Revolutionize Electric Two Wheeler Financing in India

In a major move to accelerate India’s transition toward sustainable mobility, Ecofy, the country’s leading green focused Non Banking Financial Company (NBFC), has announced a strategic partnership with Ather Energy. The collaboration aims to deploy INR 100 crore in specialized green financing to make electric two wheelers more accessible and affordable for Indian consumers.

Breaking Barriers to EV Adoption

Despite the rising popularity of electric vehicles (EVs), upfront costs and financing complexities remain significant hurdles for many buyers. This partnership between Ecofy, backed by Eversource Capital, and Ather Energy, one of India's premier electric scooter manufacturers, is designed to eliminate these roadblocks.

The INR 100 crore financing programme will offer a diverse suite of financial products tailored to the needs of modern EV owners. This includes:

• Low-interest Vehicle Loans: Traditional financing with competitive rates.

• Flexible Leasing Solutions: Allowing users to ride an Ather scooter without the long term commitment of ownership.

• Battery-as-a-Service (BaaS): A revolutionary model that decouples the cost of the battery from the vehicle, significantly lowering the initial purchase price.

• Assured Buyback Schemes: Providing peace of mind regarding the resale value of the EV.

Expert Opinions on Green Mobility

Rajashree Nambiar, Co-founder, MD, and CEO, Ecofy, emphasized the importance of this tie up:

"Clean transportation is critical to India's green transition. Our partnership with Ather Energy brings together strong product offerings and specialized green finance, helping customers adopt EVs with greater confidence and flexibility."

Ravneet Phokela, Chief Business Officer at Ather Energy, highlighted how this move simplifies the customer journey:

"Financing is a key consideration for first time EV buyers. This partnership broadens the range of financing options available, making the purchase and ownership journey easier to navigate across urban and emerging markets."

Impact on the Indian EV Market

The timing of this announcement is pivotal. As India aims for net zero emissions, the two wheeler segment is leading the charge. By integrating Ecofy’s digital first financing platform with Ather’s cutting edge EV technology, the duo is set to unlock demand in both Tier 1 cities and rural landscapes.

This partnership doesn't just provide loans; it builds a sustainable ecosystem. With the inclusion of "Battery-as-a-Service," the deal addresses "range anxiety" and "battery life concerns" by ensuring that the most expensive part of the vehicle is managed through a flexible, service based model.

Why This Matters for Consumers

For the average commuter, this means that owning a high performance Ather 450X or 450S is now more financially viable than ever. With monthly installments and leasing options optimized for the EV lifecycle, the total cost of ownership (TCO) for an electric scooter is now significantly lower than that of internal combustion engine (ICE) counterparts.