V-Green Taps Automotive Veteran Amit Arora to Lead India Marketing Strategy and Brand Growth

In a move to capture a larger slice of India’s booming electric vehicle (EV) charging market, V-Green, the global charging infrastructure arm founded by VinFast's billionaire founder Pham Nhat Vuong, has appointed Amit Arora to lead its Nationwide Marketing and Brand Strategy.

Arora, a seasoned leader with over 17 years of experience in the traditional automotive sector, joins V-Green at a pivotal moment. The company recently announced major strategic partnerships with HPCL (Hindustan Petroleum) and RoadGrid India to deploy fast charging stations across thousands of fuel outlets and urban centers.

Bridging the Gap: From ICE to EV Leadership

Amit Arora's appointment signals V-Green’s intent to apply high-level "global playbooks" from the Internal Combustion Engine (ICE) world to the clean mobility sector.

Arora’s impressive track record includes:

• Maruti Suzuki: Leading international sales and marketing where he secured #1 market rankings in Uruguay and #2 in Costa Rica.

• Hyundai Motor Company: Heading regional sales and pricing strategies across African markets, focusing on distributor performance and rapid market expansion.

At V-Green, his mandate is clear: accelerate customer acquisition, refine pricing strategies, and execute high impact product launches as the company seeks to replicate its Vietnamese success (where it operates 150,000 charging ports) within the Indian subcontinent.

V-Green’s Aggressive India Roadmap

The hiring of a marketing heavyweight like Arora follows V-Green's recent entry into the Indian market with a $1.2 billion investment plan alongside VinFast. The company is currently building a comprehensive ecosystem that includes:

• HPCL Partnership: Leveraging 24,400+ fuel stations to roll out EV charging points.

• RoadGrid Collaboration: Deploying universal, patented fast chargers in "Smart City" zones and high-visibility locations.

• Nationwide Penetration: Moving beyond Tier-1 cities to address "range anxiety" on major Indian highways.

Why This Move Matters for the EV Ecosystem

According to industry experts at Humans of EV (HEV), leaders like Amit Arora provide a "decisive advantage" in India's clean mobility journey. By bringing deep expertise in distributor led growth and brand building from established giants like Suzuki and Hyundai, Arora is expected to bridge the execution gaps that often hinder infrastructure startups.

As the Indian government continues to push for 30% EV penetration by 2030, V-Green’s strategy of combining global infrastructure expertise with local automotive leadership suggests a "sharper GTM (Go-To-Market) strategy" that could set a new benchmark for the industry.