Under ₹1 Lakh? Ather’s New EL Platform Set to Shake Ola & TVS

Ather Energy, one of India’s fastest-growing electric two-wheeler brands, is set to make its biggest product reveal on 30 August 2025 during its annual Community Day. The Bengaluru-based EV manufacturer will unveil its new EL platform, positioned to be the most affordable range of Ather scooters to date.

The EL platform has been designed to deliver competitive pricing without compromising performance. According to company sources, the platform will integrate an updated powertrain, refined electronics, and shared components from the Ather 450 series, ensuring both cost-effectiveness and reliability.

Why the EL Platform Matters

For years, Ather has built its reputation around premium EV scooters like the 450S and Rizta, but it has often been criticized for not offering a truly budget-friendly option. With competitors like Ola Electric (S1 X+), TVS iQube, Hero Vida, and Bajaj Chetak aggressively targeting the sub-₹1 lakh price bracket, Ather’s absence in this mass-market segment left a gap.

The EL platform is Ather’s direct response, aiming to capture buyers who want a balance of affordability, technology, and brand trust.

Industry experts believe that this move could expand Ather’s market share significantly, especially in Tier-2 and Tier-3 cities where pricing is critical.

More Than Just Scooters: Concept Vehicles on the Horizon

Apart from the EL platform, Ather has also teased concept models that may include:

• Future-ready EV scooters based on the EL, Rizta, and 450 platforms.

• Potential international-market models designed for exports.

This diversification indicates that Ather is not only focusing on affordability but also preparing a global strategy to expand beyond India.

Production Plans and New Facility

Ather has already secured land in Chhatrapati Sambhajinagar (Aurangabad) for a new manufacturing facility. The first production phase is expected in early 2026, with the EL platform likely being the first model line to roll out of this plant.

This move is crucial, as it will boost production capacity and help Ather scale up quickly to meet growing demand in both domestic and overseas markets.

EVINDIA Analysis: Will Ather Shake Up the Market?

Ather’s EL platform could be a game-changer in India’s electric scooter market. By offering a product under ₹1 lakh, Ather can directly challenge Ola’s Gen 3 series, TVS iQube’s base models, Hero Vida V1, and Bajaj Chetak Urbane.

With the festive season approaching, the timing of the launch is strategic. If Ather prices the EL scooter aggressively and ensures strong availability, it could leapfrog into the top 3 OEMs by sales volume, especially since legacy players like TVS and Bajaj are facing supply-chain issues due to rare earth magnet shortages and global geopolitics.

Key Takeaways

• Launch Date: 30 August 2025 (Ather Community Day).

• What’s Coming: EL platform (most affordable Ather scooter) + new concepts.

• Target Market: Sub-₹1 lakh EV scooter buyers in India and international markets.

• Future Plans: New factory at Chhatrapati Sambhajinagar, production by 2026.

• Competitive Edge: Filling the gap in the affordable EV segment where Ola, TVS, and Hero dominate.