Ola Electric’s Year-End EV Bonanza: Deep Discounts, Long Warranties & Strategic Signals (Valid Till 31 December)

As India’s electric two-wheeler market matures and competition intensifies, Ola Electric has gone all-in with one of the most comprehensive year-end discount programs we have seen from any OEM in 2025. Valid till 31 December, this campaign spans mass scooters, premium scooters, and electric motorcycles, backed by cash discounts up to ₹20,000, extended warranties up to 8 years, and targeted upgrade bonuses for ICE and existing Ola customers.

This is not just a festive sale. From an industry lens, Ola’s December push reveals inventory strategy, pricing discipline, software monetisation priorities, and long-term customer retention goals. Let’s break it down in detail.

The structure of Ola’s December offers (at a glance)

Ola has segmented its portfolio into three clear buckets, each with a distinct incentive philosophy:

1. Premium Scooters (S1 Pro / S1 Pro+)
   → High absolute discounts + longest warranties

2. Mass Scooters (S1 X / S1 X+)
   → Volume-driven, two-tier discounting

3. Motorcycles (Roadster X / X+)
   → Flat, aggressive incentive to build early adoption

Across all three, MoveOS+ bundling and extended warranties play a central role.

Premium scooters: Clearing high-value inventory without brand dilution

The S1 Pro and S1 Pro+ range remains Ola’s technological showcase — with higher power, a more extended range, and more advanced electronics. Unsurprisingly, this is also where inventory carrying costs are highest, and Ola’s December strategy reflects that reality.

What’s on offer

• ₹20,000 cash discount on:

  • S1 Pro+ (4 kWh)

  • S1 Pro (4 kWh)

• ₹15,000 cash discount on:

  • S1 Pro (3 kWh)

• ExWarrantyarranty: up to 8 years

• Mandatory MoveOS+ purchase to unlock discounts

• Discounts apply only to available inventory

Why this matters

From a market perspective, Ola is:

• Protecting list prices while using conditional discounts

• Avoiding a price war headline that could hurt brand perception

• Reassuring buyers through extended warranty coverage, addressing one of the biggest EV adoption anxieties: long-term reliability

EV Guru insight

An 8-year extended warranty is unusually bold in the Indian two-wheeler space. It suggests Ola is confident in the maturity of its Gen-3 platform and wants to convert fencesitters who were earlier worried about battery life, electronics, and service costs.

Mass scooters: Smart volume play with controlled margin impact

The real battleground in India’s EV market lies between ₹85,000 and ₹1.2 lakh — and Ola’s S1 X and S1 X+ sit squarely in this zone. Instead of blanket discounts, Ola has deployed a two-layer incentive structure.

The two-tier model

• ₹6,000 cash discount → Applicable on all orders

• ₹12,500 cash discount → Applicable only on available inventory

• Extended Warranty: 5 years

• MoveOS+ required

Applicable to:

• S1 X (2 kWh, 3 kWh, 4 kWh)

• S1 X+ (4 kWh)

Why is this strategically clever

• Keeps advertised pricing stable for new bookings

• Pushes stronger incentives on in-stock units

• Allows Ola to balance demand creation with inventory optimisation

• Prevents excessive margin erosion in a price-sensitive segment

EV Guru insight

For urban commuters, the S1 X 3 kWh and 4 kWh variants now sit in a sweet spot: reasonable real-world range, acceptable performance, warranty, and meaningful cash savings — all without stepping into premium pricing territory.

Roadster motorcycles: Incentivising belief in a new category

Ola’s electric motorcycles — Roadster X and Roadster X+ — represent its most ambitious expansion beyond scooters. Naturally, buyer hesitation is higher, and Ola’s response has been direct.

What’s on offer

• Flat ₹20,000 cash discount

• Extended Warranty: 5 years

• Applicable only to the available inventory

• Covers all battery variants:

  • Roadster X: 2.5 / 3.5 / 4.5 kWh

  • Roadster X+: 4.5 / 9.1 kWh

Why this matters

This is classic early-adopter acceleration:

• Reduce entry friction

• Encourage a visible on-road presence

• Build word-of-mouth in a segment still dominated by ICE motorcycles

EV Guru insight

For a new motorcycle platform, a ₹20k upfront saving with a warranty meaningfully lowers perceived risk. Expect Ola to prioritise Roadster deliveries in metros to maximise visibility before FY-end.

Upgrade & loyalty bonuses: Quietly powerful, strategically important

Perhaps the most underestimated part of this campaign is the 4680 upgrade program, targeting:

• Existing ICE two-wheeler owners

• Existing Ola scooter owners

Upgrade benefits

• ₹10,000 bonus for ICE owners

• ₹20,000 bonus for existing Ola owners

Applicable on:

• S1 Pro+ (5.2 kWh)

• Roadster X+ (9.1 kWh)

Why Ola is doing this

• Accelerates ICE-to-EV conversion

• Rewards brand loyalty

• Keeps customers inside the Ola ecosystem

• Reduces acquisition cost compared to first-time buyers

EV Guru insight

This is a textbook ecosystem lock-in strategy. Ola is effectively saying: “If you’re already with us, upgrading should feel like a no-brainer.”

The bigger industry picture

Seen together, Ola’s December discounts reveal four clear signals:

1. Inventory discipline before year-end

2. Confidence in product reliability (extended warranties)

3. Software-first monetisation via MoveOS+

4. Aggressive defence of market share amid rising competition

Rather than simple price cuts, Ola is engineering value bundles — a more sustainable approach in the long run.

Final word: Should buyers act now?

From an EVIndia perspective, yes — if stock is available.

• Premium buyers gain the most in absolute rupees

• Mass buyers benefit from flexibility and choice

• Motorcycle early adopters get rare launch phase incentives

• Existing Ola owners see the strongest upgrade economics

However, timing matters. Most top-tier discounts are inventory linked, and once stock clears, these offers are unlikely to return in the same form.

All offers expire on 31 December.

EV Guru tracks pricing, policy, and strategy across India’s EV ecosystem. Follow EVINDIA for deeper, data-backed insights as the market heads into 2026.