Oben Electric’s #SaluteAtSignal: Turning Bengaluru’s Red Lights into Tributes of Respect

In a city where traffic is a defining characteristic of daily life, Oben Electric has launched a unique social initiative, #SaluteAtSignal, to honor the unsung heroes of the road: the Bengaluru Traffic Police.

Timed during National Road Safety Month, the campaign moves beyond technology to address the "human element" of urban mobility. By spotlighting individual officers and encouraging a collective "pause" among commuters, the Bengaluru based EV manufacturer is fostering a culture of empathy in one of the world's most congested urban environments.

The Power of a Collective Pause: How #SaluteAtSignal Works

The initiative was strategically implemented at two of the city's highest density intersections: Sony Signal in Koramangala and Vydehi Signal in Whitefield. During the peak hours of 6:00 PM to 9:00 PM, Oben Electric invited thousands of commuters to participate in a coordinated tribute.

The "Red Signal Protocol" included:

• Visual Acknowledgement: Commuters switched on parking or hazard lights.

• Noise Reduction: A voluntary "no honking" period during the red light.

• Stationary Respect: Remaining still to acknowledge the officer on duty.

Safety-First Engineering: The Oben Electric Edge

The #SaluteAtSignal campaign aligns with Oben's core philosophy of "Design in India for the World." As an R&D driven organization, Oben Electric has integrated safety into the very chemistry of its motorcycles.

• Patented LFP Technology: Unlike standard lithium ion batteries, Oben’s Lithium Iron Phosphate (LFP) battery chemistry is specifically engineered for Indian heat, offering superior thermal stability and a longer lifecycle.

• The Rorr Series: The current lineup including the Rorr, Rorr EZ, and Rorr EZ Sigma is purpose built for the stop and go nature of Indian city traffic highlighted in this campaign.

• Expanding Footprint: With 85+ showrooms already operational, Oben is on track to reach 150 exclusive showrooms by March 2026, ensuring that their safety focused tech reaches every corner of the country.

The EVINDIA Perspective: Why This Matters

As the EV market in India matures, the differentiator for brands like Oben Electric will no longer be just "range" or "speed," but their integration into the social fabric of the cities they serve. By acknowledging the people who manage our roads, Oben is building a brand identity rooted in responsibility a key factor for the modern, conscious EV buyer.