MG Windsor EV Crosses 75,000 Sales Milestone in India: The Success Story of India's No. 1 EV

How JSW MG Motor’s Disruptive BaaS Model and "ABC" Proposition Propelled the Intelligent CUV to the Top of India's Electric Car Market.

Ragini P07-Jul-26 07:55 AM

MG Windsor EV Crosses 75,000 Sales Milestone in India: The Success Story of India's No. 1 EV

In a major win for sustainable mobility, JSW MG Motor India has announced that its flagship electric crossover, the MG Windsor EV, has officially crossed the 75,000 sales milestone in less than two years since its launch. Maintaining its position as India’s No. 1 selling EV, the Windsor continues to rewrite the rules of the Indian electric vehicle market.

With over 19,000 units sold in the first half of CY2026 alone, the vehicle's success highlights a significant shift in consumer preference—moving beyond just early adopters in tier-1 metros to widespread acceptance across emerging markets.

Driving Growth for JSW MG Motor India

The Windsor's steady volume has been a massive catalyst for the brand. Driven by this strong demand, JSW MG Motor India reported a 13% year-over-year (YoY) growth in overall vehicle sales for H1 CY2026 compared to H1 CY2025.

According to Anurag Mehrotra, Managing Director of JSW MG Motor India, the Windsor has "meaningfully contributed to accelerating India’s EV adoption, transforming the way India moves."

The Winning "ABC" Strategy

The Windsor EV's dominance can be heavily attributed to what the company calls its "ABC proposition", which successfully removes the traditional barriers to EV adoption for Indian families:

A-Segment Price Point: Through the innovative Battery-as-a-Service (BaaS) model, the vehicle starts at a highly disruptive INR 9.99 Lakh plus a battery rental fee of INR 3.9/km. For outright buyers, the range starts at INR 14.70 Lakh (ex-showroom).
B-Segment Dimensions: Its compact exterior footprint makes it effortless to maneuver and park in congested city traffic.
C-Segment Space: Despite its compact exterior, the clever flat-floor electric architecture provides the interior cabin room and legroom of a much larger sedan.

Powertrain and Range Options

Billed as India's first "Intelligent CUV" (Crossover Utility Vehicle), the MG Windsor balances everyday practicality with solid performance. It delivers 100 kW (136 PS) of power and 200 Nm of torque.

To cater to different driving habits, the Windsor is offered with two distinct battery configurations:

Standard 38 kWh Pack: Provides a certified range of 332 km, making it the perfect urban commuter.
PRO Variant 52.9 kWh Pack: Delivers an impressive extended range of 449 km, aimed at highway drivers and those taking frequent weekend road trips.

Technical Specifications

The MG Windsor EV is built on a dedicated EV platform. While it comes with two battery options, the electric motor output remains identical across all variants.

1. Powertrain & Performance

Motor Type: Permanent Magnet Synchronous Motor (PMSM)
Maximum Power: 100 kW (136 PS / 134 bhp)
Maximum Torque: 200 Nm
Transmission: Automatic (Single-speed)
Driving Modes: 4 options (Eco+, Eco, Normal, Sports)
Braking System: Disc brakes on all four wheels as standard

2. Battery & Charging Options

The vehicle offers two different Lithium-ion battery capacities depending on the variant you choose:

Battery Size	Claimed Range (MIDC)	Charging Time (DC Fast 0-80%)	Charging Time (7.4kW AC 0-100%)
38 kWh	332 km	~50-55 mins	~6.5 hours
52.9 kWh (Prismatic Cell)	449 km	~50-55 mins	~9.5 hours

Futuristic Tech and "Business Class" Comfort

Beyond its electric architecture, the Windsor sets itself apart with its premium cabin experience. The exterior features a futuristic 'AeroGlide' design language, while the interior is built around the concept of "Live Business Class."

Aero Lounge’ Seats: The rear seats can recline up to a massive 135 degrees, offering unparalleled comfort in this price segment.
Smart Infotainment: The dashboard is dominated by a massive 15.6-inch GRANDVIEW Touch Display, providing an intuitive, centralized hub for all vehicle controls and media.

The Road Ahead: Expanding the NEV Portfolio

Riding high on the success of the Windsor, JSW MG Motor India has no plans of slowing down. The automaker has confirmed it will aggressively expand its New Energy Vehicle (NEV) portfolio this fiscal year by introducing two new EVs and one Plug-in Hybrid Electric Vehicle (PHEV), further cementing its commitment to a sustainable automotive ecosystem in India.

Frequently Asked Questions

Q.1What does the "ABC proposition" mean?

It is MG's design and pricing strategy: offering an A-segment price tag, B-segment exterior size for easy city parking, and C-segment interior room for maximum passenger comfort.

Q.2What is the range of the MG Windsor EV?

The vehicle comes with two battery options: the standard 38 kWh battery provides a claimed range of 332 km, while the PRO variant features a 52.9 kWh battery delivering up to 449 km per charge

Q.3Is MG Motor launching more EVs in India?

Yes. Following a 13% YoY growth in H1 2026 driven by the Windsor, JSW MG Motor India confirmed plans to introduce two new EVs and one Plug-in Hybrid Electric Vehicle (PHEV) this fiscal year.

Q.4What is the price of the MG Windsor EV?

Under MG's Battery-as-a-Service (BaaS) model, the car starts at ₹9.99 Lakh plus a battery rental fee starting at ₹3.9/km. If bought outright, the base price is ₹14.70 Lakh (ex-showroom).