BMW India Accelerates EV Goal, Targets 30% Sales Share Before 2030

Luxury carmaker BMW India is charting an aggressive path toward electrification, announcing plans to have electric vehicles (EVs) account for approximately 30% of its total sales volume before 2030. This ambitious target comes on the heels of explosive growth in the company’s EV segment, which is being driven by strong consumer demand and strategic expansion.

The announcement positions BMW as a frontrunner in India’s premium EV transition, significantly outpacing the overall market's adoption rate.

Surging Sales Power New Target

According to company President and CEO Hardeep Singh Brar, the shift is already well underway. Between January and September of this year, electric cars accounted for 21% of BMW Group India's overall sales, a massive 246% year-on-year growth.

"We have done well in the electric segment, and we would like to build on that further," said Hardeep Singh Brar. "We are today, 21 per cent, and I think at this rate, we may do 30 per cent even before 2030, which is mandated by the government."

The company’s electric portfolio, which has already surpassed 5,000 deliveries since 2022, is led by key models :

• The BMW iX1 : The highest-selling electric car.

• The BMW i7 : The flagship electric sedan, which ranks second in popularity.

Strategy Focuses on Reach and Affordability

To bridge the gap to the 30% target, BMW is deploying a two-pronged strategy focused on market reach and customer accessibility.

1. Network Expansion in Tier 2 and Tier 3 Cities

BMW is actively expanding its footprint beyond major metro areas to capitalize on rising demand from affluent consumers in smaller cities. The company recognizes that growth in these markets is crucial for sustaining double-digit sales momentum.

"We have to grow the network, because Tier 2, 3 is growing well, we need to get into those towns," Brar noted, emphasizing the need to place electric options in every vehicle segment the company operates in. - said Hardeep Singh Brar.

2. Reducing the Cost of Ownership

A significant element of the strategy is making luxury EV ownership more accessible, particularly to a younger, aspirationally-minded demographic (25-45 age group).

The company is focusing on finance and residual value initiatives to tackle the perception of high luxury car costs. This involves work to "bridge the gap and give confidence to those consumers that owning a luxury car is not expensive. It is as affordable as mass premium," Brar added.

This strategy aims to resonate with first-time luxury buyers, who are increasingly drawn to BMW’s entry-level electric SUVs and are contributing significantly to the brand's current growth.