How Ather Energy is Making Electric Vehicles More Accessible
The face of Indian transportation is changing. Rising fuel costs and environmental pollution are shifting consciousness toward
electric vehicles
. But for too many prospective customers, EVs remain shrouded in a cloud of uncertainty. Range anxiety, charging infrastructure, and perceived lack of service support are just some challenges that have stunted the mass adoption of EVs. Here comes Ather Energy, founded by two ambitious graduates in engineering, Tarun Mehta and Swapnil Jain in 2013, is a name peppering innovation into the Indian EV space. The company is also at work to fill this gap. Not only are they developing high-performance electric scooters, but an intricate, user-centred network that resolves the major problems connected with EVs, hence offering them as accessible and attractive means of everyday riding.Ather Electric Scooters: Built to Vanquish Your Commute
At the root of Ather's foray into accessibility lies their line of electric scooters. Much unlike some of the other primitive alternatives available in the market, Ather scooters are designed in a way to seamlessly merge into your daily routine: Performance That Surprises, actually for any new customer considering an EV, range, and power are always at the forefront of their minds. Ather scooter put this straight. For example, the
Ather 450X
has the capability of going as fast as 90 km on a single full charge—sufficient for nearly any distance that people commute daily. Other than this, a peak power of 6.4kW is highly responsive, making it quick, and able to speed with traffic in town.Ather Connect:
An Ather scooter is much more than the sum of its parts; it is an intelligent companion for riding with onboard navigation, real-time monitoring of battery health, remote vehicle diagnostics, a multi-stop-trip planner, and a live traffic view. This connectivity, besides other things, allows the rider to be informed and in control—riding out a lot of blind guesswork often associated with an EV.
Every Ride Assured with Ather Roadside Assistance
One of the biggest fear factors EV owners face is the durability of the electric vehicles. Ather understands this problem and provides a roadside assistance program that directly addresses the company as well as the vehicle’s durability and loyalty for its riders when they step out for longer commutes with 24/7 Support. Flat tyres, sudden loss of charge, surprise breakdown-whatever the issue, Ather's 24/7 roadside assistance will never leave you in a lurch. With just one call or tap in the Ather app, help is truly a click away.
Along with sturdy roadside assistance, Ather ensures that your scooter reaches the most appropriate location, be it the nearest Ather Space or service center, or even a conveniently located Ather Grid charging station, depending on the nature of the problem at hand. It provides pickup up to 100 km (Rs.22 for every additional km). It comes at an affordable annual subscription fee of Rs. 999/year (excluding GST),
Ather Grid: Powering Your Journey Every Step of the Way
One of the biggest deterrents to EV adoption is range anxiety when a vehicle runs out of charge with limited access to charging stations. Ather tackles this head-on, offering a robust charging infrastructure – Ather Grid. They are extensively growing their Ather Grid network in all major parts across Indian cities. Strategically placed, these charging stations ensure that riders never go too far from the nearest convenient power source With Fast and Reliable Charging, which is 15km/10 min: Ather Grid station will be fitted with fast chargers that will drastically bring down charging time. This thus helps the riders quickly recharge their batteries and get back on track within no time at all. Additionally, using the Ather Grid app, riders can locate the nearest stations, get real-time charger availability status, and track their session remotely while charging. This level of transparency and control eliminates the stress of finding and using charging stations.
Beyond the Scooter: End-to-End Ecosystem for EV Riders
In fact, Ather's commitment to accessibility goes beyond the vehicle itself to build an entire ecosystem that will help EV riders. With Knowledge through Investment, Ather realizes that education will take EVs forward. They actively participate in awareness campaigns and provide educational resources to help the population kill myths and misconceptions about electric vehicles. Then comes Ather at Home and On-the-go Charging Solutions, Ather realizes that charging needs differ. Various charging solutions have been provided by them to cater to different requirements.
Ather Duo: This revolutionary charger offers the best of both worlds – it can either be fitted at your parking spot for easy home charging or carried in your boot for on-the-go top-ups.
Ather Grid Public Fast Chargers: A network of fast charging stations spread across India; they are very well located and specifically help best in topping up quickly during commutes.
Ather Neighbourhood Charger: Bring the infrastructure of charging to your very doorstep! Collaborate with Ather to set up the charging points in your apartment complex, university, or workplace. Be assured of a charged scooter every time you need to take it out for a ride.
Then we have unbeatable battery peace of mind with Ather Battery Protect: If battery degradation bothers you, Ather's special program has a unique warranty offer—Battery Protect. If your battery health goes below 70 percent within 5 years, they will do a replacement without a single rupee extra.
Ather for every rider and every business
Targeting a wider variety of audiences, Ather believes that electric mobility's future must be collaborative. These include Ather Corporate Program: Any company looking to adopt sustainability and seeking the way forward toward electric mobility can take advantage of the Ather Corporate Program. The program offers companies bespoke solutions to help them add Ather scooters to their fleets.
A Brighter Electric Future Together
The vision at Ather Energy extends beyond creating premium electric scooters; it lays the groundwork for an inevitable, frictionless, and broad EV ecosystem. From powerful and smart scooters to a strong and widespread charging network, all-inclusive after-sales service, and education, Ather is alleviating a path toward making EVs a realistic and glamorous alternative for everyday riders in India. With a collaborative environment between businesses and organizations, Ather is charting the course to ensure that all will help ensure a cleaner, more sustainable transportation future.