The e-mobility division of SAR Group, Lectrix EV has declared Anil Dua as the company’s co-founder. Dua has more than thirty years of experience in brand building, digital transformation, and strategic leadership in a variety of businesses. In his previous position as Group CEO of Dish TV, Dua was important in a number of important projects, such as the company's merger with Videocon D2H, the adoption of digital transformation, and the reduction of its debt from more than 3,000 crores to debt-free status in 2023. Under his leadership, Dish TV won accolades including the Economic Times' Best Brand Award and pioneered innovations like hybrid set-top boxes.In addition, Dua has held senior positions with Hero MotoCorp, Gillette, Unilever, and OTE Group in Oman. During his time at Hero MotoCorp, he helped the company rebrand from Hero Honda to Hero and promoted sales and turnover growth. Awards such as the IAA Marketer of the Year and a place in India's Top 50 Brand Leaders have acknowledged his accomplishments.Dua is an IIT Delhi alumnus with an MBA from IIM Ahmedabad. His academic credentials round out his wealth of work experience. His style of leadership places a strong emphasis on creativity and teamwork, which complements Lectrix EV's mission to promote sustainable mobility in India.The founder of SAR Group, Rakesh Malhotra, emphasised Dua's competence in strategic expansion and operational efficiency. Lectrix EV wants to leverage Dua's leadership to increase its market share in the electric mobility space and fulfil its ambition of becoming a major force in environmentally friendly transportation, according to Malhotra.