Xiaomi Targets Europe! Plans EV Launch to Challenge Tesla & BYD by 2027
In a landmark move, Xiaomi, the Chinese electronics giant, announced plans to launch electric vehicles in Europe by 2027, aiming to take on EV titans Tesla and BYD in the world’s most competitive market.
Key Highlights from Economic Times & Other Sources:
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EU Expansion on the Horizon
President Lu Weibing confirmed that Europe will be Xiaomi’s first international EV market as part of its global push by 2027. Europe’s favorable EV demand and tariff environment make it a strategic choice -
Blistering Growth at Home
Xiaomi’s EV ecosystem is thriving—Q2 2025 saw revenue more than triple to 20.6 billion yuan, as the company delivered over 81,000 EVs, totaling 157,000 in the first half -
Skilled R&D Team in Europe
Xiaomi has commenced hiring top talent from BMW and F1 sectors for its planned European EV R&D centre, signaling serious commitment. -
Pose Threat to Market Leaders
Analysts note Xiaomi’s rapid rise and aggressive entry could spell trouble for market giants like Tesla and BYD globally.
What This Means for India's EV Industry & EVINDIA Readers
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Globalization of Indian Tech Rivals: Xiaomi’s expansion underscores the international ambitions of tech-linked automakers—echoed in Tata, Mahindra, and Pininfarina’s growing global EV ambitions.
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Competitive Pressure Rising: As Xiaomi brings cutting-edge connectivity, pricing, and performance to Europe, India’s EV players must double down on tech, local innovation, and positioning.