With specialized EV dealerships, Tata Motors pushes for expansion
As part of its effort to further improve its position in the rapidly expandingindustry, Tata Motors Ltd. is developing specialised dealerships in India that are specially made to handle electric vehicles, according to Bloomberg.
"We thought that EVs need a new brand concept and identity. In the upcoming quarters, we will begin pursuing exclusive EV dealerships, according to Shailesh Chandra, managing director of the company's passenger car and electric mobility division.
According to Chandra's remarks made at a roundtable meeting with media in New Delhi, Tata initially intends to set up a small number of retail locations devoted to electric vehicles sporting the August-introduced Tata.ev brand.
However, particular target markets were not made public. The corporation is also in the midst of finalising its foreign strategy, which may entail exporting.
By the year 2027, Tata plans to invest almost $2 billion in the creation of battery-powered vehicles. The business recorded sales of 4,613 electric passenger vehicles, including the, Nexon, and Tiago EV models, in India last month, representing a 65% increase over the same period last year, according to information from the Federation of Automobile Dealers Associations of India.
With the development of a battery facility in the western state of Gujarat, which is anticipated to have a manufacturing capacity of 20 gigawatt hours, the carmaker is strengthening its local electric vehicle supply chain.and Reliance Industries Ltd. are two other businesses with intentions to produce lithium-ion cells in India.
According to Chandra, Tata will continue to adapt to changing rules. Chandra also said that the adoption of the Bharat Stage 7 emissions guideline is anticipated to result in significant declines in sales of diesel vehicles. In the most recent fiscal year, 16% of Tata's lineup of passenger cars were diesel models.