Tata Motors Joins Hands with Vicky Kaushal to Promote Passenger and Electric Vehicles

Tata Motors, a leader in India’s automobile industry, has signed Bollywood star Vicky Kaushal as its brand ambassador for passenger and electric vehicles. The collaboration kicks off with the high-profile 'Take the Curvv' campaign, which will showcase the all-new Tata Curvv SUV during the IPL 2025 season. This partnership strengthens Tata’s brand presence in the fast-growing EV and SUV segments.

Tata Motors and Vicky Kaushal: A Powerful Partnership

The association with Vicky Kaushal, known for his bold and versatile persona, aligns with Tata Motors' vision of innovation, performance, and Indian heritage.

Speaking on the collaboration, Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., said:

"Vicky Kaushal's dedication, authenticity, and passion mirror Tata Motors’ values. As we continue to push the boundaries of innovation in the electric and SUV market, his association will help us connect with a younger, dynamic audience."

Vicky Kaushal also expressed his excitement:

"Tata Motors is a brand that has redefined how India travels. The ‘Take the Curvv’ campaign embodies the spirit of breaking barriers, embracing challenges, and taking the road less traveled—values I strongly resonate with."

'Take the Curvv' Campaign: A Game-Changer for Tata SUVs and EVs

The 'Take the Curvv' campaign will run throughout the IPL 2025 season, making Tata’s latest SUV lineup and EVs highly visible to a massive Indian audience. This includes a series of high-energy 20-second ads featuring Vicky Kaushal, emphasising:

·     Tata Curvv’s futuristic design & features

·     Electric & ICE engine options for diverse buyers

·     Innovation-driven SUV and EV lineup

Tata Motors’ Growing Dominance in India's EV Market

Tata Motors currently commands over 70% of India’s EV market, leading the charge with models like Nexon EV, Tiago EV, and the upcoming Curvv EV. With increasing government support and rising fuel prices, electric mobility is set to dominate India's future car market.

Why This Move Is Crucial for Tata Motors?

·     Mass Visibility During IPL 2025: IPL is one of the most-watched sporting events in India, making it the perfect stage to introduce the Tata Curvv and other upcoming models.

·     Targeting Young Consumers: With Vicky Kaushal's youth appeal, Tata aims to capture the growing interest of millennial and Gen Z buyers in SUVs and EVs.

·     Strengthening the SUV & EV Segments: Tata Motors’ strategy focuses on expanding its footprint in the premium SUV and electric vehicle space to rival brands like Mahindra, MG, and Hyundai.