Samsung’s Harman unveils Neo QLED display in upcoming Tata Harrier

A new in-vehicle display built on Samsung's own Neo QLED technology has been unveiled by Harman, a division of Samsung Electronics and a participant in the automotive technology market. The technology will make its debut in the Tata Harrier.ev SUV and is the first time it has been modified for use in automobiles. 

Harman and Tata Motors have been working together for a long time to create the new 14.53-inch floating display for the Tata Harrier.ev. The collaboration, started with the incorporation of JBL audio systems, has now expanded into the field of visual in-cabin systems.

Harman claims that the display, which has a peak brightness of 1200-nit, a 95% NTSC colour gamut, and what it refers to as "perfect black levels," is made to cater to the unique requirements of the automobile industry. For both energy efficiency and visual performance, the device uses Blue Mini-LED backlighting and cadmium-free Quantum Dot technology. In order to optimise power consumption—a factor that is especially important for electric vehicles—it also integrates Harman's own real-time visual control algorithms.

According to Businessworld, the Vice President of Displays at Harman, Shilpa Dely, said, “We’ve brought together Samsung’s consumer display innovation and Harman’s automotive expertise to create something truly unique. We have finally closed the gap between consumer and automotive display technology.”

The design complies with vehicle durability and safety standards and features ultra-thin bezels that are less than 5 mm. The product is positioned by the corporation as a step toward offering premium consumer display quality in automobiles.

Businessworld reported, Tata Passenger Electric Mobility Limited Chief Product Officer Anand Kulkarni said, "With Harman, we're bringing the best of consumer display innovation in India's most capable SUV, the Harrier.ev, making it a true third living space after home and office."

This innovation is a component of Harman's and Tata Motors' larger plan to use cutting-edge technologies to improve in-flight experiences. According to Harman, the incorporation of visual systems expands on its current line of vehicle products, which already includes audio and intelligent cockpit solutions. Harman's broader strategy to modify consumer electronics technologies for automotive-grade applications includes the Neo QLED display for automobiles.