MG Windsor EV registers 15,176 bookings on first day of the launch

The MG Windsor EV achieved an outstanding reaction on its first day of reservations, with 15,176 units reserved within 24 hours of its launch on October 3, 2024, at 7:30 a.m. This marks the first passenger EV in India to reach this milestone.

Customers may reserve the Windsor EV for Rs 11,000 at their local MG dealership or online at www.mgmotor.co.in. The Windsor starts at Rs 9.99 lakh and has an operating cost of Rs 3.5/km via the Battery-as-a-Service (BaaS) scheme, or it can be purchased outright for Rs 13,49,800. Deliveries will start on October 12, 2024.

The Windsor EV has a 38 kWh Li-ion battery pack that meets IP67 requirements and delivers 100kW (136ps) of power and 200Nm of torque in four driving modes: Eco+, Eco, Normal, and Sport. It has an ARAI-certified range of 332 km on a single charge. The vehicle is available in three styles (Excite, Exclusive, and Essence) and four colours (Starburst Black, Pearl White, Clay Beige, and Turquoise Green).

Additional features include a lifetime battery warranty for the first owner, one year of free charging at public chargers via the eHUB by MG app, a 60% buyback after three years or 45,000 kilometres, and the MG e-Shield package.

The Indian electric car industry has been slowly expanding, propelled by rising environmental consciousness, government efforts, and a desire for sustainable transportation alternatives. Tata Motors is a major player in the industry, with models such as the Nexon EV and Tiago EV.

MG Motor India has also made tremendous progress with its ZS EV and the recently released MG Windsor EV. Other important participants include Mahindra Electric's eVerito and the impending XUV400 EV, as well as Hyundai's Kona Electric.

Government programs such as the Faster Adoption and Manufacturing of Electric Vehicles (FAME) plan, together with state-level incentives, encourage EV adoption by providing subsidies and tax breaks.

Charging infrastructure is increasing throughout cities, and manufacturers are providing Battery-as-a-Service (BaaS) choices to lower ownership costs. With rising gasoline prices and a growing emphasis on renewable energy, India's electric vehicle industry is expected to expand significantly in the coming years.

MG Motor, a British-born brand currently owned by China's SAIC Motor Corporation, has grown its global presence, focussing on electric cars (EVs) and smart mobility solutions. Under SAIC, MG has grown significantly, particularly in areas like India and the United Kingdom, by providing competitively priced EVs and SUVs.

SAIC's plan for MG includes expanding into developing EV markets, using its battery technological knowledge, and improving vehicle connection features. With a strong emphasis on sustainability and innovation, MG Motor is establishing itself as a vital participant in the worldwide transition to electric mobility.