Lamborghini will not postpone Lanzador EV launch

Lamborghini will not postpone its EV plans like Aston Martin and Bentley. For as long as possible, the Italian supercar manufacturer will continue to market its current three hybrid versions, Autocar reported

Unlike Aston Martin and Bentley, Lamborghini has decided not to postpone its plan for EVs. The Italian automaker will continue its three hybrid versions currently available in the market, for as long as possible. 

In an interview with Autocar, Stephan Winkelmann said, “When we decided to do the first step of our strategy, to have all the line-up new and hybridised, this was a big effort for the company. For the last four years, we have worked very hard on this, and now we see that this was – you never know, but – the right decision. Therefore, we think that to be very focused on a step-by-step approach on [electrification] was the right decision,” the report added

Winkelmann stated that Lamborghini's first electric vehicle, which was derived from the past year's segment-bending Lanzador concept, is a brand-new model rather than a substitute for any existing vehicle. It is less likely to have an effect on the company's sales volumes, and it may even boost them.

Citing Winkelmann Autocar further reported, “We have enough time to decide if we need to accelerate or delay the introduction of the electric cars,” he said. “So far, we are not thinking about delaying anything. We said we want to have our first electric car by the end of this decade, and this is something which we will continue to foster because we said it has to be an additional car - a fourth model.”

Although Winkelmann recognised that the EV adoption curve is not "as steep as forecasted," he added that this is "even more" true for Lamborghini's super-sports vehicle market, meaning the company's plan to "stay hybrid as long as possible is really the right one," the report said.