July 2025 EV Sales: Ola Electric Overtakes Ather, Eyes TVS’ Crown Ahead of Festive Season!
India’s electric two-wheeler market witnessed a dramatic shift in July 2025 as Ola Electric, which was sitting at 4th position during the first phase of July registrations, made a remarkable comeback to finish 3rd, overtaking Ather Energy in the final week.
With 22,230 units sold, TVS Motor Company retained the top spot, followed by Bajaj Auto at 19,650 units, while Ola Electric surged to 17,848 units, overtaking Ather’s 16,231 units.
July 2025 Electric 2-Wheeler Sales – Top 10 OEMs & Best-Selling Products
1️⃣ TVS Motor Company – 22,230 units
- Best Seller: TVS iQube ST
- Dominates urban commuter segment with robust dealer network & state-level incentives.
2️⃣ Bajaj Auto – 19,650 units
- Best Seller: Bajaj Chetak 3503
- Strong performance in Tier-1 & Tier-2 cities; brand trust & simple design appeal to ICE-to-EV switchers.
3️⃣ Ola Electric – 17,848 units
- Best Seller: S1 X 4kWh
- Ola’s OTA software updates, Hypercharger network, and EMI-friendly pricing helped regain lost ground.
4️⃣ Ather Energy – 16,231 units
- Best Seller: Ather Rizta
- Premium EV buyer favourite with consistent brand loyalty and strong urban market penetration.
5️⃣ Hero MotoCorp – 10,489 units
- Best Seller: Vida V2 Plus
- Hero’s entry into Tier-3 markets is pushing adoption outside metros, aligning with their ICE distribution strengths.
6️⃣ Greaves Electric Mobility – 4,197 units
- Best Seller: Ampere Magnus NEO
- Affordable, non-RTO segment keeps Ampere competitive in cost-conscious rural markets.
Analysis: How Ola Electric Can Use This Momentum to Target No.1 During the Festive Season
Ola’s comeback in July 2025 is more than just a short-term win; it signals a strategic opportunity ahead of the high-demand festive quarter (Oct–Dec 2025).
Factors Working in Ola’s Favour:
- Aggressive Pricing Strategy: Ola’s ability to offer attractive EMI options and discounted festive bundles can push mass adoption.
- Hypercharger Network Expansion: Strengthening Tier-2 & Tier-3 charging infrastructure ahead of Diwali can convert fence-sitters into buyers.
- Supply Chain Stability: Ola’s vertical integration for motors and battery packs protects it better against the rare earth magnet shortage hitting TVS & Bajaj.
- Software-Driven Differentiation: Features like MoveOS updates and Hyper Mode can appeal to tech-savvy buyers during the festive rush.
Projected Festive Scenario:
If Ola maintains its 17K+ monthly baseline and scales production to 25K–28K units/month by October, it can challenge TVS for the No.1 spot while Bajaj and TVS navigate supply constraints.