Hero MotoCorp Refreshes VIDA EV Brand Identity with New 'VOOM' Mark

Quick Summary

• Refreshed Identity: Hero MotoCorp has unveiled a new visual and sonic "VOOM" identity for its EV arm, Hero Vida, marking its first major refresh since 2022.
• Record Entry: Secured a spot in the Asia Book of Records by constructing a massive 35,292 sq ft brand logo using a fleet of vehicles.
• Sales Surge: Grew EV market share in India's electric two-wheelers sector from 6% to 11% in the past year, registering 21,812 units in June 2026 alone.
• Portfolio Expansion: Transitioned from selling a single scooter series to a broad portfolio including the Vida VX2, DIRT.E off-road electric motorcycle range, and the NOVUS future mobility platform.
• BaaS Model: Growth is heavily supported by the roll out of the flexible Battery as a Service (BaaS) ownership program, lowering upfront acquisition costs.

Hero MotoCorp has officially refreshed the brand identity of its electric mobility division, Hero Vida, exactly four years after its original launch in 2022. Timed to coincide with the 103rd birth anniversary of Hero MotoCorp’s Chairman Emeritus, Dr. Brijmohan Lal Munjal on July 1, 2026, the overhaul signals a transition from a niche electric scooter brand into a mainstream, global mobility platform.

At the core of this transition is "VOOM" a new kinetic V-shaped brand mark designed by the company’s in-house team. The logo geometry draws directly from Hero's classic branding; it takes the solid left pillar of the Hero logo and tilts it forward by 30 degrees to represent momentum, progress, and speed. A second parallel line, derived from the negative space of the original Hero mark, completes the logo. This represents "parallel progress," acknowledging the manufacturing legacy of the parent firm while building a distinct future for VIDA.

Along with the visual logo, the company introduced an electric sonic signature (sound identity) also named "Voom," derived from the brand’s anthem composed by Amit Trivedi with lyrics by Azazul Haque. The visual identity adopts a bold black, white, and orange color palette, representing sophistication, energy, and optimism.

According to Kausalya Nandakumar, Chief Business Officer of Hero MotoCorp’s Emerging Mobility Business Unit, the revamp mirrors a maturing domestic EV ecosystem. Customers are increasingly transitioning from early adoption to the mainstream majority, making it the perfect opportunity to establish a global visual framework.

Asia Book of Records Entry: The 35,292 Sq Ft Logo

To commemorate the launch, Hero MotoCorp orchestrated a massive visual showcase that entered the Asia Book of Records. The company mapped and constructed a giant 35,292 sq ft replica of the new Voom logo at a testing facility.

The record breaking logo was created using a large fleet of vehicles, including the newly introduced Vida VX2 electric scooter, the Dirt.E K3 off-road electric bike, the Novus Nex 1 concept vehicle, and the Hero XPulse adventure motorcycle. The scale of the demonstration reflects the company’s manufacturing strength and its intention to expand the Vida brand beyond basic city commuting.

Surge in Market Share and June 2026 Registration Figures

The rebranding comes on the heels of VIDA's strongest financial performance to date. The brand's market share in India's highly competitive electric scooters market climbed from 6% to 11% over the past year. In Fiscal Year 2026 (FY26), VIDA registered a massive 196% year on year volume growth, selling more than 144,000 electric two wheelers.

For the month of June 2026, VIDA registered 21,812 units on the government's Vahan portal. This represents a 185% year on year registration growth compared to June 2025, and an 8% month on month increase from May 2026. The consistent volume growth is supported by:

1. Manufacturing Scale: Increased output at the specialized EV manufacturing facility in Chittoor, Andhra Pradesh.
2. PLI Schemes: Leveraging benefits under the government’s Production Linked Incentive (PLI) scheme to manage unit costs.
3. Delhi EV Policy 2.0: The recent notification of the Delhi EV Policy, which mandates a complete shift to electric two wheelers for new registrations by April 1, 2028, has stimulated long term fleet and retail bookings.

Beyond Scooters: Expanding the VIDA Product Portfolio

Originally launched with the Vida V1 Plus and V1 Pro series, the brand is expanding its product catalog to capture diverse segments of the market:

• Vida VX2: An updated commuter scooter featuring refined software interfaces, improved suspension tuning, and a modernized digital dashboard.
• DIRT.E Off-Road Range: Designed to open up electric dirt-biking to younger demographics. The standout model, the Dirt.E K3, recently won a Red Dot Design Award and features an adjustable frame that can be extended as the rider grows.
• NOVUS Future Mobility Platform: Showcased at EICMA, this platform includes three distinct concepts:
  1. A folding personal mobility device designed for last-mile urban commutes.
  2. A utility-focused electric motorcycle that balances riding dynamics with rear cargo-carrying capacity.
  3. A tandem-seat EV that occupies the footprint of a two-wheeler but offers the roll stability and protection of a four-wheeled vehicle.

Furthermore, Hero MotoCorp is scaling up its Battery-as-a-Service (BaaS) ownership model. By allowing buyers to lease the battery rather than purchase it upfront, the initial EV price in India drops significantly, removing the highest barrier to mainstream consumer adoption.