”EV Sahi Hai!”: JSW MG Motor Sparks Massive EV Awareness Drive with Real Stories & Bollywood Power

JSW MG Motor India has unveiled a massive public awareness initiative titled ‘EV Sahi Hai’, aiming to reshape the perception of electric vehicles across the country. With a bold mix of real EV owner stories, celebrity appeal, and a new digital platform, the campaign seeks to drive EV adoption in India's rapidly evolving mobility ecosystem.

Phase 1: Real People, Real EV Stories

The first leg of the campaign focuses on the voices that matter most — real EV users. Through 10 digital short films, MG showcases everyday Indians sharing their authentic electric journey, including:

• Lower running costs

• Smooth and silent drive

• Reliable charging ecosystem

• Environmental benefits

The message is clear and consistent: “EV Sahi Hai.” These videos will roll out across YouTube, Instagram, TV, and other digital platforms.

Phase 2: Bollywood Boost in August

To expand the campaign’s reach, Bollywood actors Pulkit Samrat and Varun Sharma will headline the second phase, bringing humor and relatability to the EV conversation — in the spirit of the iconic ‘Mutual Fund Sahi Hai’ campaign that made mutual funds mainstream.

EVSahiHai.com Launches August 9

JSW MG will also launch a dedicated EV knowledge hub to answer questions, bust myths, and serve as a one-stop solution for first-time EV buyers. It will offer:

• Ownership benefits

• Range and charging FAQs

• Environmental impact calculators

• Model comparisons

MG’s Market Footprint and Mission

MG holds a 35% share in India’s EV market, offering models like:

• MG ZS EV – Premium electric SUV
  
  

• MG Comet – Compact city EV
  
  

Together, MG’s EVs have logged 1.46 billion km, helping avoid over 233,704 metric tons of CO2 emissions. The brand, under the JSW Group–SAIC partnership, is doubling down on its commitment to green mobility with local manufacturing, technological innovation, and customer-first outreach.

EVINDIA Insight: Why This Matters

With India’s EV sales surging and OEMs investing in consumer education, MG’s campaign comes at a crucial time:

• Range anxiety and charging myths still block EV adoption.

• Celebrity engagement will bring mainstream attention.

• The festive season is key for boosting EV bookings.

By focusing on trust and real-world impact, this campaign could set the tone for EV adoption campaigns across India.

MG Motor’s ‘EV Sahi Hai’ Campaign Is a Blueprint for the EV Industry

As rival automakers navigate challenges like rare earth shortages and supply chain hiccups, MG’s investment in public trust and digital education sets it apart. With a mix of real credibility and entertainment, this campaign may just tip the scale for lakhs of potential Indian EV buyers.