Ampere Launches ‘Zero Carbon Warrior’ Campaign for World Environment Day
Ampere Champions Green Living with Real-Life Sustainability Heroes
As India observes World Environment Day 2025, Ampere, the electric two-wheeler brand from Greaves Electric Mobility, is leading the charge—not just with technology, but with purpose. Through its heartfelt campaign, ‘Zero Carbon Emission Warrior’, Ampere is honouring everyday Indians who are creating measurable environmental impact through eco-conscious mobility, green entrepreneurship, and community leadership.
The campaign, running throughout the month, shares powerful stories of changemakers who are proving that a cleaner tomorrow begins with everyday choices.
Who Are the Zero-Carbon Emission Warriors?
Ampere's digital campaign showcases inspiring figures including:
- Sreenath Lakshmikanth – A national-level cyclist promoting zero-emission commuting through pedal power and now electric mobility.
- Harsha Tej, Founder of BlueDot NGO – A passionate environmentalist who has planted over 1.5 million trees and now rides an Ampere scooter to reduce his personal carbon footprint even further.
- Kanika Dhankher, Founder of Fermoscape – An artist and eco-entrepreneur empowering 250+ rural artisans to create sustainable home décor, while advocating for a low-waste lifestyle and using Ampere for green mobility.
These stories aren’t just promotions—they’re proof that electric mobility is empowering people to live better, greener lives.
More Than a Campaign — A Movement
The Zero Carbon Emission Warrior initiative isn’t just digital storytelling. It’s a call to action. Earlier this year, Ampere launched the Zero-Carbon Emission Innovation Challenge at the Ooty Literature Festival—encouraging young students from the Nilgiris Biosphere Reserve to design sustainability projects around green mobility, renewable energy, and waste management.
This long-term, purpose-led effort reflects Ampere’s vision: not just to sell EVs, but to spark a cultural shift toward conscious climate action.
Ampere’s Call: Take Charge, Be a Zero Carbon Warrior
Speaking on the initiative, Greaves Electric Mobility stated:
“This campaign isn’t just about EVs—it’s about real people inspiring a culture shift. We want to celebrate their journeys and invite all citizens to become Zero Carbon Emission Warriors.”
Whether it’s a student innovating for the future, a tree planter reducing carbon levels, or a social entrepreneur creating rural livelihoods—Ampere is creating a platform where climate-positive action meets electric innovation.
Final Thoughts
Ampere’s Zero Carbon Emission Warrior campaign aligns perfectly with World Environment Day’s global call to #RestoreOurEarth. By featuring real stories, Ampere is building more than a brand—it’s building a movement for responsible mobility in India.
So if you're thinking about making a switch to electric and joining the sustainability movement, now’s the time to “Take Charge” — with Ampere.